Improving Customer Relationships in the Sports Industry through the Use of E-Business
eBook - PDF

Improving Customer Relationships in the Sports Industry through the Use of E-Business

A Case Study on VfL Bochum

  1. 90 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Improving Customer Relationships in the Sports Industry through the Use of E-Business

A Case Study on VfL Bochum

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Yes, you can access Improving Customer Relationships in the Sports Industry through the Use of E-Business by Philipp Sauer in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Examicus Verlag
Year
2015
eBook ISBN
9783656983910
Edition
0

Table of contents

  1. I. Introduction
  2. I.I Introduction to the Study
  3. I.II The Need of Marketing of Sport Organizations
  4. I.III Aims and Objectives of the Research
  5. I.IV Research Questions
  6. I.V Methodological Approach
  7. I.VI Structure
  8. I.VII Summary
  9. II. Literature Review
  10. II.I Introduction
  11. II.II Consumer Behavior in Sports
  12. II.III Relationship Marketing in Sports
  13. II.III.I Principles of Relationship Marketing
  14. II.III.II The Fan Perspective
  15. II.IV Online Marketing in Sports
  16. II.IV.I The Importance of Online Marketing
  17. II.IV.II Common Internet Applications used in the Sports Industry
  18. II.V Characteristics of Successful E-Business in the Sports Industry
  19. II.VI Summary
  20. III. Research Methodology
  21. III.I Introduction
  22. III.II Research Design
  23. III.II.I Research Data Acquisition
  24. III.II.II Research Objectives
  25. III.II.III Interview Design
  26. III.II.IV Survey Design
  27. III.III Validity and Reliability of the Research
  28. III.IV Ethics and Confidentiality
  29. III.V Summary
  30. IV. Results, Analysis, and Discussion of Research Findings
  31. IV.I Introduction
  32. IV.II Results
  33. IV.I.I Summary of the quantitative survey results
  34. IV.I.II Summary of the qualitative survey results
  35. IV.II Discussion of the Research Findings
  36. IV.II.I Consumer Preferences when Making Use of E-Business
  37. IV.II.II Consumer Satisfaction and Perception of E-Business Quality
  38. IV.II.III Influence of E-Business on Customer Relationships and Loyalty
  39. IV.II.IV Additional Thoughts from the Fan’s Perspective
  40. IV.III Summary
  41. V. Conclusions and Recommendations
  42. V.I. Introduction
  43. V.II Key Findings of the Study
  44. V.III Recommendations for Sports Marketers
  45. V.IV Limitations of the Research
  46. V.V Recommendations for Further Research
  47. References
  48. Appendices
  49. Appendix 1: Questionnaire