The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces
eBook - PDF

The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces

  1. 30 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces

About this book

Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald's corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald's corporation.The report will use some strategic analytical tools for examples PESTEL framework and Porter's five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald's corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald's corporation. This will identify to recognise their distinctiveness as well.

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Yes, you can access The fast food industry in the UK. Analysis of McDonalds with PESTEL, VRIN and Porter's Five Forces by Kamalesh Dey in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
GRIN Verlag
Year
2016
eBook ISBN
9783668242166
Edition
0
Topic
Business
Subtopic
Management
Index
Business

Table of contents