
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
"They were great days. [This] book brings them back to life."-Kansas City Times
"Floyd Clay has written perceptively of LeBlanc."-Associated Press
He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this amazing Cajun entrepreneur who almost single-handedly revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine.
With heavy advertising, contests, and the Hadacol Caravan-a traveling road show featuring a dazzling cast of Hollywood stars, beauty queens, and circus antics-LeBlanc parlayed his elixir into an amazing overnight success. America had never seen anything like it.
But before the 1950s Hadacol phenomenon, LeBlanc had made his mark in the hurly-burly politics of his native Louisiana. As a state legislator, he had championed a steady stream of legislation to increase benefits to the poor and aged. Bold, flashy, and determined, he frequently clashed with the Louisiana Kingfish, Huey Long, in a power struggle that ended only with Long's assassination.
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Information
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- Foreword
- Introduction
- I. “Just Keep the Smoke Down”
- II. “I Can Sell After Anybody But Myself”
- III. The Poor Man’s Friend
- IV. Moving Up: Public Service Commission
- V. Challenging the Kingfish
- VI. Destroyed and Banished
- VII. “I’m Back, You S.O.B.”
- VIII. The Patent Medicine Man
- IX. “Everybody Knows I’m Running”
- X. The Show Goes On
- Bibliography