Mass consumption is a defining feature of modern American culture. During the 20th century, mass production, discretionary income, and modern advertising combined to create and fulfill demand for more products than ever before. From butchers and bakers to big-box retailers, the story of the buying and selling of goods tells the history of our
cities from a unique perspective. The Good Life approaches Sacramento's history from the bottom up, with a look at the city's past from the perspective of ordinary citizens. From the gold rush to the dot-com bubble and beyond, it tells the story of changing times, changing styles, and changing fortunes, and their effects on the lives of the people of Sacramento.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Good Life: Sacramento's Consumer Culture
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Table of contents
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- ACKNOWLEDGMENTS
- INTRODUCTION
- 1. “THE SELLING FORCE” - Mass Consumption, Sacramento-Style
- 2. “YOU CAN’T LIVE WITHOUT THEM HERE” - Automobiles
- 3. “PUSH THE CART AROUND AND ’ROUND” - Grocery Shopping
- 4. “PREEMINENTLY A CITY OF HOMES” - Housing
- 5. “THE ADVANTAGEOUS DISPLAY OF GOODS” - Department Stores and Shopping Malls
- AFTERWORD
- BIBLIOGRAPHY
- INDEX
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Yes, you can access The Good Life: Sacramento's Consumer Culture by Steven M. Avella in PDF and/or ePUB format, as well as other popular books in History & North American History. We have over 1.5 million books available in our catalogue for you to explore.