The TOWS matrix in strategy work. Usage, experience and usefulness
eBook - PDF

The TOWS matrix in strategy work. Usage, experience and usefulness

  1. 22 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

The TOWS matrix in strategy work. Usage, experience and usefulness

About this book

Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1, 0, University of Portsmouth, language: English, abstract: This essay focuses on the role of the TOWS matrix in strategy work. The purpose of this perspective is to reflect upon the usage, experience and usefulness of using the TOWS (Threats, Opportunities, Weaknesses, Strengths) matrix based on personal impressions and experience made as a strategy consultant working on a strategic project for Nike's footwear segment in the USA. A TOWS matrix was created for the presentation.The key findings are that the TOWS matrix facilitates the development of strategic options which consider both external and internal factors. Moreover, the TOWS matrix forces a view on threats and weaknesses to make practitioners aware of aspects that need to be improved, overcome or changed. However, it has also been found that the TOWS matrix can frame and limit the thinking.

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Yes, you can access The TOWS matrix in strategy work. Usage, experience and usefulness by Vivien Barth in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
GRIN Verlag
Year
2020
eBook ISBN
9783346104427
Edition
0
Topic
Business
Subtopic
Management
Index
Business

Table of contents