- 19 pages
- English
- PDF
- Available on iOS & Android
About this book
Essay from the year 2020 in the subject Business economics - Investment and Finance, grade: 1, 0, University of applied sciences Frankfurt a. M., language: English, abstract: This essay is divided into two main parts. The first part includes a theoretical discussion of the term merger and acquisition and provides an introduction to the phases of M&A. It represents an explanation of the classification and the different versions. The second part reflects the risk management and the necessity of the prevention. In the end, there will be a summary with a conclusion of this scientific essay.Reaching new markets, new customer groups, expanding the product portfolio or reducing costs is not easily made in a saturated market. The alternative to reaching out with new products as a vital growth strategy is to buy a company. It acquires new customer groups, brings in the knowledge and experiences of the existing company in the owned firm. Additionally, it can benefit from adding value and realize synergies. According to a survey by Pricewaterhouse Coopers in 2017, two out of three acquisitions are destroyed by the value rather than creating it.
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