eBook - ePub

Nation Brand: Soft Power and the Case of the United Arab Emirates

Name: Nation Brand: Soft Power and the Case of the United Arab Emirates
ISBN: 9789948766698

Amna Al Hammadi,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Nation Brand: Soft Power and the Case of the United Arab Emirates

Amna Al Hammadi,

About this book

For years, countries have been leveraging so-called 'soft power' to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena. The establishment of alliances at state level and the expansion of soft power is now a fundamental tool for many nations to increase their influence and significant presence on the international stage, while enabling them to spread and secure their foreign policy and pave the way to attracting more allies. Today then, soft power has become an essential method of influencing minds, winning emotions and getting to grips with peoples' behaviour, social trends, and emotional tendencies.

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Yes, you can access Nation Brand: Soft Power and the Case of the United Arab Emirates by Amna Al Hammadi in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.