E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach
eBook - PDF

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach

  1. 27 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach

About this book

Seminar paper from the year 2021 in the subject Business economics - E-Commerce, grade: 2,3, University of Applied Sciences Essen, language: English, abstract: In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90% of online customers are actually Amazon customers. Moreover, 50% of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading position in online retail for a reason. Consumers' online understanding is influenced by the standards set by Amazon. This is because Amazon has clearly shown what is possible online, and therefore there will continue to be hardly any way around Amazon in online business. At the beginning of the paper, the most important terms are defined and explained, which should contribute to a better understanding of the topic. Thereupon, the origin, the development as well as the applicable conditions of Amazon are explained. This is followed by defining and explaining the measures that can be applied for successful trading on Amazon. Finally, the topic is rounded off with a conclusion and the research question is answered, based on the knowledge gained in the term paper.

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Information

Publisher
GRIN Verlag
Year
2022
Edition
1
eBook ISBN
9783346632432
Topic
Business
Subtopic
Supply Chain Management
Index
Business

Table of contents

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    Yes, you can access E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach by Anastazia Spajic in PDF and/or ePUB format, as well as other popular books in Business & Supply Chain Management. We have over 1.5 million books available in our catalogue for you to explore.