Mindful Marketing and Strategic Management
Paving a Sustainable Society Through Past, Present, and Future Perspectives
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Mindful Marketing and Strategic Management
Paving a Sustainable Society Through Past, Present, and Future Perspectives
About this book
Mindfulness has gained significant traction within the business community worldwide. Mindful Marketing and Strategic Management focuses on current advancements in the realm of mindfulness and its application for both effective marketing and strategic management practices. It presents readers with techniques to adopt mindfulness as a major driver for long-term success
This edited book includes various strategies for marketers and practitioners to engage customers in a thoughtful and meaningful way. Businesses that use a mindful approach may develop true relationships with their target audience, encourage positive consumer behaviour and loyalty, and have a beneficial social effect through their products or services.
The book is a great resource for management and practitioners as it provides practical tools and approaches for incorporating mindfulness into effective strategic management practices, such as leadership and workplace culture, which is vital for organisational success and employee wellbeing. The book provides suggestions on how to incorporate mindfulness into strategic planning, decision-making processes, and team cooperation. By using a mindful approach, practitioners may improve their efficacy, inventiveness, and overall performance, eventually contributing to long-term corporate success.
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Information
Table of contents
- Cover
- Title
- Chapter 1 The Impact of Mindfulness on Consumer Engagements and Marketing Strategies
- Chapter 2 Sustainable Consumption and Generational Cohort: A Study Into Product-Country Image and Consumer Scepticism
- Chapter 3 Explaining Mindful Tourism in Indonesia: Applying the Protection Motivation Theory
- Chapter 4 The Double Dividend of Mindfulness in Digital Marketing: How Mindfulness Can Drive Sustainable Consumption in the Era of Digital Distraction
- Chapter 5 Mindfulness and Management
- Chapter 6 Mindfulness in Practice: Bitiās Journey to GNH-Certified Corporate Happiness and Sustainable Well-being in Business
- Chapter 7 Unearthing Leadership in Higher Education: How LeaderāMember Exchange Intervenes its Impact on Commitment to Change?
- Chapter 8 Integrating Islamic Principal in Conditional Cash Transfer: A Theory of Change Approach to Achieving Sustainable Development Goals in Poverty Alleviation
- Chapter 9 Leveraging of Business Growth Strategies for Superior Firm Performance in the Malaysian Property Sector