eBook - PDF

The ROI of Thought Leadership

Name: The ROI of Thought Leadership
ISBN: 9781394308934

Calculating the Value that Sets Organizations Apart

Cindy Anderson,

Anthony Marshall,

239 pages
English
PDF
Available on iOS & Android

eBook - PDF

The ROI of Thought Leadership

Calculating the Value that Sets Organizations Apart

Cindy Anderson,

Anthony Marshall,

About this book

The power of corporate thought leadership, finally quantified through expansive rigorous empirical research

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart reveals the findings of rigorious research conducted by authors Anthony Marshall and Cindy Anderson, leaders at IBM's Institute for Business Value (IBV), where they surveyed more than 4,000 C-level executives—half CEOs, half CFOs, CSCOs, CTOs and CIOs—to ask about their consumption of thought leadership content and the influence it has on their business purchase decisions and investments, as well as the use of generative AI in the production and consumption of thought leadership. The book also includes tools such as an "value calculator" that empowers every reader to assess the potential return for their specific organization.

This book reveals the surprising findings of the research and answers questions, such as:

How many people consume thought leadership and in what form?
How many CEOs and executives say they have made a purchase decision?
How much corporate spending is driven by thought leadership?
How are organizations that produce thought leadership materials perceived and how are they rewarded?

The ROI of Thought Leadership: Calculating the Value that Sets Organizations Apart is an essential read for all business leaders seeking to finally understand the true business value of thought leadership initiatives.

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Yes, you can access The ROI of Thought Leadership by Cindy Anderson,Anthony Marshall in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.