eBook - ePub

How Customers Buy…& Why They Don't

Name: How Customers Buy…& Why They Don't
Author: Martyn R. Lewis

Mapping and Managing the Buying Journey DNA

Martyn R. Lewis,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

How Customers Buy…& Why They Don't

Mapping and Managing the Buying Journey DNA

Martyn R. Lewis,

About this book

In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.

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Yes, you can access How Customers Buy…& Why They Don't by Martyn R. Lewis in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.