Digital Transformation and Sustainability of Business

Sai Kiran Oruganti, Dimitrios Karras, Srinesh Thakur, Janapati Krishna Chaithanya, Sukanya Metta, Amit Lathigara

• Publisher: CRC Press
• Year: 2025
• eBook ISBN:
  9781040383933
• Topic: Technology & Engineering
• Index: Technology & Engineering

It explores the integration of digital technologies into business models, offering innovative approaches for sustainable growth. This comprehensive guide delves into case studies and strategic frameworks that align digital transformation with environmental and economic sustainability. It presents actionable insights on overcoming challenges, leveraging technology for efficiency, and fostering a competitive edge. Designed for industry leaders, researchers, and policymakers, the book provides evidence-based strategies supported by real-world applications, making it an essential resource for those looking to drive meaningful change in today's evolving business landscape.

Table of contents

• Cover Page
• Half Title page
• Title Page
• Copyright Page
• Contents
• List of Figures
• List of Tables
• Chapter 1 Predicting employee performance integration of organizations and supervisor support: Mediating role of employee engagement
• Chapter 2 An empirical study on major investment contributors affecting to mutual fund investors
• Chapter 3 Predicting entrepreneurial intention with integration of behavioral aspect of female TEM students
• Chapter 4 A study of the variables influencing students' willingness to be admitted to MBA program
• Chapter 5 An investigation of antecedents' influence on continuous usage intention in mobile food delivery applications
• Chapter 6 The digital transformation: A comprehensive comparison of the growth routes of digital payment systems in India's financial landscape
• Chapter 7 Investigating the impact of environmental concern, social influence on green purchase intention
• Chapter 8 Explore the role of trust models in the B2B market for dehydrated food powder buying intention
• Chapter 9 Measuring the impact of brand management and WOM: A behavioral intention with social media marketing
• Chapter 10 Investigating the role of subliminal advertising on the buying behavior of young Indian consumers
• Chapter 11 Predict the performance of Indian mutual funds by using a dynamic panel data model
• Chapter 12 Examining the influence of antecedents concerning financial behavior on the financial well-being of students
• Chapter 13 Investigating impact of big five personality traits on mutual fund investor's behavioral biases
• Chapter 14 Examining the antecedents of training effectiveness in pharma sector of Gujarat
• Chapter 15 The influence of behavioral biases on the decision-making process about investments in the stock market
• Chapter 16 Predicting traveller attitude by ISM theory with mediating role of trust
• Chapter 17 Technology and the landscape of electronic human resource management (e-HRM)
• Chapter 18 A study on the impact of Industry 4.0 on economic development
• Chapter 19 Integration of lean construction and emerging technologies: Comprehensive framework for project efficiency
• Chapter 20 Examine the purchase intentions of luxury brand furniture in India
• Chapter 21 A study on impact of flexible work timing on retention of employees working with IT sector
• Chapter 22 Timeliness of disclosure practices of banking companies in India
• Chapter 23 Banking on customer happiness: Evaluating service delivery in today's financial landscape
• Chapter 24 Research-based teaching in management education: A paradigm shift in teaching pedagogy
• Chapter 25 Career insight: A career path recommender
• Chapter 26 Local cricket revolution: A review on maximizing team potential through data-driven selection
• Chapter 27 An enhanced framework for ensuring integrity of evidence in IoT attacks using blockchain and SHA-3
• Chapter 28 AI-enhanced evaluation: A survey of machine learning techniques for assessing long answers
• Chapter 29 Deep learning-based super resolution for medical images
• Chapter 30 The impact of MSME entrepreneurs' emotional resilience and digital business transformation on socio-economic development and organizational business sustainability (new normal)
• Chapter 31 Guarding pedestrians: YOLOv8 detects vehicles at zebra crossings
• Chapter 32 Ransomware detector in android (randec)
• Chapter 33 Federated learning for Alzheimer's disease detection: A comprehensive survey
• Chapter 34 A survey on brain tumor detection from MRI using deep learning
• Chapter 35 Revolutionizing solar irradiance forecasting in sustainable energy optimization using bidirectional long short-term memory
• Chapter 36 Characterizing the scope, challenges, and opportunities in emerging computer science education courses in India
• Chapter 37 Enhancing Indian entrepreneurial education: Bridging industry gaps with artificial intelligence
• Chapter 38 Customer usage of smart mirror technology in retailing: A study in apparel sector
• Chapter 39 Comparative analysis of oral cancer detection using histopathalogical images
• Chapter 40 Enhancing Telugu handwritten character recognition: A deep learning perspective
• Chapter 41 An effective hybrid approach for detecting phishing websites
• Chapter 42 Sustainable urban planning through AI-driven smart infrastructure: A comprehensive review
• Chapter 43 Revolutionizing marketing: How AI is transforming customer engagement
• Chapter 44 Classifying tomato root disease through deep learning technique using root images: An adaptive hydroponic system
• Chapter 45 Examining digital tools' influence on Indian students' higher education decisions: A brief review on impactful marketing
• Chapter 46 A comprehensive research study on implementing an efficient K-means clustering algorithm in e-commerce
• Chapter 47 Conversational fashion outfit generator powered by GenAI
• Chapter 48 Exploring the aftermath of artificial intelligence chatbots on the experiences of customers satisfaction, advocacy and feedback
• Chapter 49 Islamic banking and environmental, social, governance (ESG) – ingredients for enhanced sustainability in banking sector
• Chapter 50 Gen Z's path to balance: Navigating career aspirations, unveiling life goals, achieving harmony in today's maze
• Chapter 51 Determining the impact of remote work on employees' work-life balance: A study on one of the mid-level information technology organizations in Hyderabad
• Chapter 52 A study on implementation and results of “Kantivelugu” scheme in Ghatkesar Mandal of Malkajigiri district of Telangana State — A community-based cross-sectional study
• Chapter 53 Attracting customer's attention with emergent technologies: Relationship among e-marketing and consumer's propensity for experimental purchase behavior
• Chapter 54 Standard approach for diabetes diseases detection utilizing AI and ML classifiers
• Chapter 55 Comparative analysis of various inter-VLAN routing methods
• Chapter 56 Introducing menstrual leave: A progressive approach to promote diversity and inclusion in Indian organization
• Chapter 57 Issues and challenges of financial inclusion: Empowering the underserved
• Chapter 58 The influence of liquidity ratios on profitability of chosen media and entertainment companies in India
• Chapter 59 Impact of artificial intelligence disclosure on financial performance of private sector banks in India
• Chapter 60 Advancements in natural language processing for bilingual machine translation: A comprehensive review in the tourism domain
• Chapter 61 Sustainability and corporate governance - Need of future
• Chapter 62 Talent screening and selection using AI in recruitment: An exploratory study on simplifying the hiring process for HR
• Chapter 63 AI-endorsed techniques for smart energy utilization: A holistic review
• Chapter 64 Contribution of MOOCs to employability in the digital era — An empirical study
• Chapter 65 A novel machine learning approach using FII and DII to stock
• Chapter 66 Silence is not always golden: Exploring the causes and consequences of employees' silence in the IT sector
• Chapter 67 Machine learning-based analysis of financial impact during the pandemic
• Chapter 68 A conceptual framework on mutual funds and ULIP's in Hyderabad region
• Chapter 69 Global e-commerce success: Personalization, SEO, and sustainability in digital marketing
• Chapter 70 Survey: Machine learning approaches with advanced feature engineering for stock price prediction
• Chapter 71 Guarding the gateway: An in-depth analysis of session hijacking
• Chapter 72 Comprehensive analysis of challenges of non-fungible tokens
• Chapter 73 Comparative analysis of fraud detection using explainable artificial intelligence techniques
• Chapter 74 Unlocking agility: Investigating the interaction between structure and workforce dynamics
• Chapter 75 Revolutionizing healthcare: The influence of AI on care and medical innovation
• Chapter 76 A survey on a cross layer approaches to improve QoS of video in MANET
• Chapter 77 A study on analyzing the factors influencing international student satisfaction in Indian Universities
• Chapter 78 Security attacks in information centric networks: A survey
• Chapter 79 A study analyzing student's behavior towards preference for abroad studies
• Chapter 80 A on text classification based on NLP
• Chapter 81 Advancements in vehicle monitoring: Comprehensiveinsights into modern counting and detection systems
• Chapter 82 Cities in India and their MSW management: A literature analysis
• Chapter 83 Impact of gender diversity practices through organizational performance: A study with reference to IT sector, Telangana
• Chapter 84 Gender diversity health issues in Indian sugarcane production: Cloud, IoT, Big Data analytics
• Chapter 85 The investigation of CGI characters resembling cartoons on consumer behavior
• Chapter 86 Impact of dividend announcement on share price volatility in NSE on Indian stock market with special reference to Heidelberg cement company - An empirical study
• Chapter 87 Sustainable construction as a customer purchase decision in the Indian housing sector
• Chapter 88 Study on importance of different employability skills for fresh graduates
• Chapter 89 An empirical study on social media and modern marketing strategies in Nepal
• Chapter 90 AI-driven personalized learning paths in MOOCS: Optimizing engagement and outcomes in digital education
• Chapter 91 Study of machine learning-based prediction of respiratory diseases in ceramic workers
• Chapter 92 The artificial intelligence for NGO
• Chapter 93 Evaluating the impact of gamma (γ) and lambda (λ) on regression using XGBoost regressor
• Chapter 94 Pros and cons of consensus method in the context of blockchain
• Chapter 95 Varicose veins disease prediction using machine learning
• Chapter 96 Enhancing financial transparency in digital eco-systemml_ A smart PLS analysis
• Chapter 97 Analyzing the effect of portfolio turnover, expense ratios, and risk: A comparative study between thematic and large cap funds
• Chapter 98 Impact of cartoon characters on child's purchasing behavior from parent's perspective
• Chapter 99 Examining the impact of political advertising on voter behavior in Rajkot city
• Chapter 100 Initial analytical representation of TCP variants in the context of “error and congestion”
• Chapter 101 A study on consumer buying behavior towards online shopping
• Chapter 102 Mapping the emotional journey: A comprehensive analysis of consumer sentiments and health insurance purchases
• Chapter 103 The impact of advertising on fast-moving consumer goods (FMCG) products: A comprehensive analysis
• Chapter 104 Paper title: Social engineering attack: A review of detection through machine learning algorithms
• Chapter 105 Examining behavioral intention by integrating the determinants of m-commerce
• Chapter 106 Investigation of usage of metaverse technology in healthcare sector
• Chapter 107 To study financial products and services offered by business correspondent
• Chapter 108 Exploring gender-specific consumption patterns of OTT platforms in the context of Gujarat state
• Chapter 109 Unwrapping consumer awareness and behavior: Exploring preferences across chocolate brands
• Chapter 110 Reviewing plagiarism checking on handwritten assignments: Ensuring academic integrity in the digital era
• Chapter 111 Literature review on knee osteoarthritis joint disease prediction using machine learning
• Chapter 112 The study of integrated marketing practices in healthcare organizations in Rajkot city
• Chapter 113 Exploring young customer's expectations in electric vehicles to satisfy their needs at different levels
• Chapter 114 Blockchain – A path to the future
• Chapter 115 Exploring the impact of ethnocentrism and its related perception on imported goods among Indian consumers with special references to beverages and fruits
• Chapter 116 A comparative analysis of machine learning-based load balancing for dynamic workload in cloud computing
• Chapter 117 A study on factor's influence brand loyalty on mobile phone industry
• Chapter 118 Exploring the impact of problem-based learning and traditional lecture delivery: A comparative case study
• Chapter 119 Behavior digital forensic model as a digital forensics techniques for investigating cyber incidents
• Chapter 120 A review of feature selection and dimensionality reduction techniques for improving machine learning models
• Chapter 121 Various digital forensics techniques for investigating cyber incidents
• Chapter 122 Comparative analysis of ransomware attacks: Tactics, impact, and response
• Chapter 123 Sentiment analysis in social media and its influence on purchase intentions
• Chapter 124 New generation, big desires – A conceptual framework on study on millennial preferred workplace attributes
• Chapter 125 Study on HRD strategies and its impact on development of women employees in non-industrial sector of Sultanpur district
• Chapter 126 Transforming healthcare with machine learning: Innovations, applications, and challenges
• Chapter 127 Performance improvement of image mosaicking using image inpainting
• Chapter 128 An in-depth exploration of cloud computing resource allocation strategies
• Chapter 129 Is digital transformation of financial services in India sustainable?
• Chapter 130 Exploring the influence of advertisements on youth's purchase decisions regarding consumer goods
• Chapter 131 Survey analysis on green accounting in India: An in-depth examination of awareness, adoption, and challenges
• Chapter 132 Usage pattern of e-banking services by rural women of Rajkot district
• Chapter 133 An empirical study of relationship between inventory turnover ratio, current ratio, and quick ratio with return on assets of selected FMCG companies
• Chapter 134 Corporate social responsibility (CSR) in Indian banking sector: A study on corporate social responsibility of Yes Bank
• Chapter 135 The impact of artificial intelligence (AI) on education – A review paper
• Chapter 136 Artificial intelligence in healthcare
• Chapter 137 Demographic trends and investment preferences: A comprehensive analysis in the Indian investor landscape
• Chapter 138 Navigating to cybersecurity for sustainable business in the modern age business: A holistic approach
• Chapter 139 Exploring factors affecting adoption of UPI among Generation Z with special reference to Rajkot city
• Chapter 140 A comprehensive review on leveraging data science in IoT-enabled smart cities
• Chapter 141 Indian economic trends: A multivariate time series analysis
• Chapter 142 Analyzing the retail mix strategy in organized retail stores: A focus on the apparel segment
• Chapter 143 Predictive HR analytics: Application of machine learning for attrition prediction and talent retention
• Chapter 144 A study of mindset of investors towards IPOs
• Chapter 145 An empirical study on the implications of artificial intelligence in managing family business
• Chapter 146 Harmonizing sustainability: Examining the effect of sustainable human resource management (SHRM) on sustainable employee performance
• Chapter 147 Unveiling the synergy: Exploring the forces driving CSR and sustainable performance through GHRM practices
• Chapter 148 Investigating the influence of AI tools on English-speaking proficiency
• Chapter 149 Fostering environmental consciousness and performance via sustainable HRM in healthcare: Double mediation analysis
• Chapter 150 Factors influencing the brand selection of whey protein supplements among consumers
• Chapter 151 The influence of demographic variables on work-life balance among nurses in government and private hospitals in the state of Andhra Pradesh
• Chapter 152 The rise of IoT botnet attacks: Unleashing the power of connected devices
• Chapter 153 Analyzing ETF investor dynamics in Indian stock market: A case study in Andhra Pradesh
• Chapter 154 Awareness and usage of digital payment modes among people of Rajkot city
• Chapter 155 Factors influencing investors' preference towards systematic investment plan (SIP) in Rajkot city
• Chapter 156 An impact of global economic variables and macro-economic factors on NIFTY an Indian stock market volatility – A factorial approach
• Chapter 157 Conceptualizing a multi-sided platform to bridge gaps in non-profit sector using design thinking
• Chapter 158 Green minds, green choices: Analyzing environmental consciousness and purchase decisions among youngsters
• Chapter 159 The impact of various types of ICT tools in engineering education: A comprehensive study
• Chapter 160 Personality traits and investment decisions
• Chapter 161 Building trust from within: How authentic leadership empowers effective internal marketing in the digital age
• Chapter 162 Digital learning in English literature: SAMR model impact
• Chapter 163 Generative AI in education industry: Job displacement, and ethical considerations
• Chapter 164 A study on effect of advertisement on purchase intention with reference to branded non-alcoholic soft drink products
• Chapter 165 Share price volatility in selected IT stocks listed in the NSE during the Russian and Ukraine war — An event analysis
• Chapter 166 Role of non-performing assets in Indian banking industry — A critical review with special reference to select public sector banks in India
• Chapter 167 Bridging the gap: Combining supervised and unsupervised learning for comprehensive e-mail classification with NLP
• Chapter 168 Application of big data analysis in corporate social responsibility communication
• Chapter 169 Role of financial literacy in improving financial decision-making among the youth of Rajkot
• Chapter 170 Examining the relationship between consumer awareness and purchase intention in online pharma stores: The role of trust
• Chapter 171 Connect-In
• Chapter 172 Evaluating the role of E-HRM in enhancing employee engagement and organizational commitment in remote work environments
• Chapter 173 Attitude towards green entrepreneurship by management students
• Chapter 174 Reducing complexities in business processing by using salesforce customer relationship management
• Chapter 175 Patient-centric care optimization: Strategies for enhancing communication and efficiency in healthcare settings through cross-functional collaboration
• Chapter 176 Transparency and accountability in big data analytics: Addressing ethical challenges in decision-making processes
• Chapter 177 Role of financial performance on banking sector in India by using CAMEL model analysis with special reference to Punjab National Bank – An empirical evidence
• Chapter 178 ALIAS-VTON: Advanced learning integrated adaptive synthesis for virtual try-on — Comprehensive study
• Chapter 179 Factors affecting the adoption of ChatGPT – An empirical evidence with the application of UTAUT
• Chapter 180 Cloud-based framework for effective service delivery at e-government: A case of Nepal
• Chapter 181 Impact of corporate social responsibility on the relationship between consumer purchase intentions and awareness of green marketing with special reference to the twin cities of Hyderabad and Secunderabad in the state of Telangana
• Chapter 182 A study on the association between select cryptocurrencies and the Indian FOREX values
• Chapter 183 Role of financial soundness of banking industry in India by using Altman Z-score model with special reference to Canara Bank — Empirical evidence
• Chapter 184 Stock market volatility in India using telecom stocks during the Russian and Ukraine war - An event analysis
• Chapter 185 Predicting the factors shaping students' intention to adopt AI in higher education
• Chapter 186 Smartwatches, fitness trackers, and beyond: Evaluating experiential marketing efficacy across different age groups
• Chapter 187 Adoption of video calling applications: An extension of unified theory of acceptance and use of technology
• Chapter 188 How digital marketing strategies impact the financial performance of SMEs
• Chapter 189 A study on the association of select choice variables with customer satisfaction among the private interstate bus travel services
• Chapter 190 Factors influencing decision-making in selecting a country for higher education: An empirical study
• Chapter 191 From ballots to blocks: Comprehensive exploration of blockchain in voting
• Chapter 192 Solar powered air purifier
• Chapter 193 IoT surveillance robot car
• Chapter 194 Evaluating the impact of digital advertising on online furniture buying intentions: Click to cart (CTC)
• Chapter 195 Ensuring security in smart home IoT networks: An ensemble learning-based approach
• Chapter 196 RIO - An assistive device for individuals with auditory and speech impairments
• Chapter 197 Medicine recognition system and alerting device for geriatrics and visually impaired
• Chapter 198 Fintech methods shaping the future of finance industry
• Chapter 199 An analytical study of inbound and outbound mobility of students for higher education to and from India
• Chapter 200 Profitability and operating ratio: A comparative study of Tata Chemicals Limited and Himadri Specialty Chemicals Limited in the chemical industry
• Chapter 201 Impact of Covid-19 on Indian media and entertainment industry
• Chapter 202 Navigating cybercrime: An in-depth analysis from an Indian context
• Chapter 203 Estimating pharma stocks volatility using ARCH and GARCH models