
Corporate Entrepreneurship and Sustainability
A Case Study Collection
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Corporate Entrepreneurship and Sustainability
A Case Study Collection
About this book
This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives.
The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment, structures for corporate entrepreneurship, modes of collaboration, sustainability as a lever for innovation, and performance management. It then provides detailed case studies of how companies across diverse sectors, such as banking, shipping, and real estate, made the choice between short-term profit and future-proofing their business. Cases are written such that they can be used independently, and a storytelling approach is used so that readers may apply the conceptual frameworks and see how theories are translated into practice. Detailed teaching notes are available for instructors, each containing a sample lesson plan, six discussion questions, suggested answers, and further readings.
A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight.
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Information
Table of contents
- Cover
- Endorsements
- Half Title
- Title
- Copyright
- Contents
- Acknowledgments
- Foreword
- About the Editors
- List of Contributors
- List of Exhibits
- 1 Introduction
- 2 Corporate Entrepreneurship and Sustainability Performance
- 3 Legend Logistics Limited: Barging: Into a New Decade of Sustainable Shipping with Digital Transformation
- 4 Huawei: Facing the Green Intelligence Dilemma
- 5 Capitaland: The Road to Real Estate Net Zero
- 6 Nestlé: Serving Up Sustainable Food
- 7 United Overseas Bank: Empowering Enterprises to Grow
- 8 Allied Bank Limited: Deploying Generative Artificial Intelligence to Reinvent Banking Customer Experience in Pakistan
- 9 Uber: Navigating the Technology and Liability Maze
- 10 Conclusion
- Index