
Cloud Transformation
The Public Cloud Is Changing Businesses
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Cloud Transformation
The Public Cloud Is Changing Businesses
About this book
The authors explain how, one after the other, more and more markets are becoming digital markets and what role marginal costs play in this. They describe how cloud-based IT is disrupting classic IT. This enables small teams to build scalable business models worldwide at zero marginal costs with little investment. The economic effects are clearly illustrated using specific examples. In addition, technical laypeople get an overview of which factors are particularly important for the competitiveness of their digital business models and how managers can influence them. Finally, the book gives practitioners specific guidelines on how the cloud transformation can be carried out in their company.
The book is aimed primarily at executives and employees in the specialist departments and IT who want to drive the cloud transformation in their companies.
This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content.Frequently asked questions
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Information
Table of contents
- Cover
- Front Matter
- 1. Do You Remember Daimler, RTL and Siemens?
- 2. Everything Becomes Digital
- 3. The Road to a Zero Marginal Cost Economy
- 4. Cloud – The Automated IT Value Chain
- 5. Cloud IT vs. Classic IT – Calculation for Controllers
- 6. Mastering Software as a Core Competence
- 7. Falling Transaction Costs and the New Network Economy
- 8. The Cloud Transformation
- 9. Cloud Transformation – How the Public Cloud Is Changing Businesses
- Back Matter