Gender and Media Representation

Perspectives from Sub-Saharan Africa

Margaret Jjuuko, Solveig Omland, Carol Azungi Dralega

• Publisher: Emerald Publishing Limited
• Year: 2025
• Print ISBN: 9781836084099
• eBook ISBN: 9781836084082
• Topic: Social Sciences
• Subtopic: Gender Studies
• Index: Social Sciences

The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online.

Gender and Media Representation: Perspectives from Sub-Saharan Africa critically examines the intersection of media and gender across diverse African contexts. Through a rich collection of case studies and theoretical analyses, this volume explores how media constructs, portrays, and negotiates gender identities, from news coverage of female political leaders to the representation of women's voices in radio and digital spaces. The contributors, who include educators, academics, practitioners, and researchers highlight the ways in which language, discourse, and media structures shape gender narratives, reinforcing or challenging societal norms.

The first section delves into traditional and mainstream media, uncovering the complexities of gender portrayal in journalism, political coverage, and newsroom culture. It investigates issues such as the media's role in shaping perceptions of female politicians, the challenges faced by female journalists, and the impact of gendered discourse in news reporting. By interrogating the representation, participation, and engagement of women in media, this section sheds light on persistent inequalities and emerging opportunities for change. The second section turns to digital media and its potential for gender empowerment. From digital storytelling and AI to YouTube activism and community radio, the chapters explore how new media spaces both amplify and contest gendered power structures.

Addressing topics such as online safety for female journalists, gender-based violence narratives, and media education, this book provides a timely and critical contribution to the discourse on media and gender in Sub-Saharan Africa.

Table of contents

• Cover Page
• Half Title Page
• Series Page
• Title
• Copyright
• Contents
• About the Editors
• About the Contributors
• Foreword
• Preface
• Introduction: Contextualising Media’s Representations of Gender Issues in Sub-Saharan Africa
• Section I: Gender Representation, Construction, and Portrayal
• Section II: Digital Media Spaces and Gender Empowerment
• Index