eBook - ePub

Business Analytics with Python

Name: Business Analytics with Python
ISBN: 9781398617278

Essential Skills for Business Students

Bowei Chen,

Gerhard Kling,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Business Analytics with Python

Essential Skills for Business Students

Bowei Chen,

Gerhard Kling,

About this book

Your essential textbook for mastering business analytics through Python.

Business Analytics with Python by Bowei Chen and Gerhard Kling is the definitive guide for upper-level undergraduate and postgraduate students studying business, management or finance. Designed to support analytics modules that prioritize practical application, this textbook introduces students to data-driven decision-making through Python, without assuming a background in computer science. It aligns with course outcomes by integrating statistical, mathematical and machine learning techniques into a unified business context.

This textbook takes a holistic approach to business analytics, exploring how Python can be used to interpret and solve real-world problems. From foundational coding skills to the implementation of supervised and unsupervised machine learning methods, students learn how to translate data into insight across key business functions. Through industry-relevant case studies, including customer churn analysis, fraud detection and sales forecasting, learners build confidence in applying analytics to real organizational challenges.

Pedagogical features include:
- A running case study that reinforces practical learning across chapters
- Clear learning objectives and chapter summaries to track progress
- Step-by-step exercises and coding activities to build analytical fluency
- Examples grounded in real business applications for immediate relevance

Whether preparing for exams or building analytical capability for a future career, this textbook equips students with the tools to turn business data into strategic advantage.

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Yes, you can access Business Analytics with Python by Bowei Chen,Gerhard Kling in PDF and/or ePUB format, as well as other popular books in Computer Science & Information Management. We have over one million books available in our catalogue for you to explore.