Community Building for Marketers
eBook - ePub

Community Building for Marketers

How to Connect, Engage and Foster Growth

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Community Building for Marketers

How to Connect, Engage and Foster Growth

About this book

Looking to harness the power of brand communities to boost engagement and loyalty?

Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.

You'll learn how to:
- Develop and implement a clear vision, mission and set of values for your community
- Apply principles to start, grow and sustain engaged brand communities
- Define success metrics tailored to your business goals and community type
- Learn from real-world examples including Buffer, Sanity and The TEFL Org
- Optimize community marketing to transform customers into active brand advocates

Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.

Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth

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Yes, you can access Community Building for Marketers by Areej AbuAli in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2025
Print ISBN
9781398616936
eBook ISBN
9781398616950
Edition
1

Table of contents

  1. Foreword
  2. Acknowledgements
  3. Introduction
  4. PART ONE Launching your community
  5. 1Finding your why
  6. 2Defining your culture
  7. 3Choosing your platform
  8. PART TWO Growing your community
  9. 4Spreading the word
  10. 5Retaining your members
  11. 6Connecting through events
  12. 7Dealing with challenges
  13. PART THREE Scaling your community
  14. 8Gathering insights
  15. 9Developing partnerships
  16. 10Navigating change
  17. 11Building for the future
  18. PART FOUR Stories from community-first brands
  19. 12The TEFL Org: Connecting teachers around the world
  20. 13Sanity: Creating a CMS loved by developers
  21. 14Buffer: Building marketing tools with your customers
  22. 15Learnings from community leaders
  23. Conclusion
  24. Further resources
  25. Index