
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Looking to harness the power of brand communities to boost engagement and loyalty?
Community Building for Marketers is a practical, detailed guide designed for mid-career marketing professionals eager to develop and optimize thriving brand communities. This step-by-step resource provides proven frameworks to help you build community strategies that deliver measurable impact and strengthen customer relationships from expert Areej AbuAli.
You'll learn how to:
- Develop and implement a clear vision, mission and set of values for your community
- Apply principles to start, grow and sustain engaged brand communities
- Define success metrics tailored to your business goals and community type
- Learn from real-world examples including Buffer, Sanity and The TEFL Org
- Optimize community marketing to transform customers into active brand advocates
Filled with actionable tools and expert insights, this book empowers you to lead community initiatives that enhance brand loyalty and drive long-term business growth.
Themes include: Community marketing, brand engagement, customer loyalty, marketing strategy, real-world examples, career growth
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Foreword
- Acknowledgements
- Introduction
- PART ONE Launching your community
- 1Finding your why
- 2Defining your culture
- 3Choosing your platform
- PART TWO Growing your community
- 4Spreading the word
- 5Retaining your members
- 6Connecting through events
- 7Dealing with challenges
- PART THREE Scaling your community
- 8Gathering insights
- 9Developing partnerships
- 10Navigating change
- 11Building for the future
- PART FOUR Stories from community-first brands
- 12The TEFL Org: Connecting teachers around the world
- 13Sanity: Creating a CMS loved by developers
- 14Buffer: Building marketing tools with your customers
- 15Learnings from community leaders
- Conclusion
- Further resources
- Index