eBook - ePub

Public Relations Theory in Practice

Name: Public Relations Theory in Practice
ISBN: 9781637428306

Strategic Applications for Professionals

Timothy Penning,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Public Relations Theory in Practice

Strategic Applications for Professionals

Timothy Penning,

About this book

There is nothing more real than theory.

Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.

This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.

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Yes, you can access Public Relations Theory in Practice by Timothy Penning in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.