
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Marketing for Microbudget Films
About this book
In Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.
Mackintosh-Smith, along with a diverse cross-section of industry veterans, offers advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics, such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters, trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.
With indispensable facts, figures, case studies and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
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Information
Table of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Contents
- Figures
- Acknowledgements
- Introduction
- Part I Development
- Part II Production
- Part III Post Production
- Part IV Release
- Appendix 1: Case studies
- Appendix 2: Sample documents
- Appendix 3: Resources
- Glossary of essential terms
- Index