Blockchain in Sports
eBook - ePub

Blockchain in Sports

Insights

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Blockchain in Sports

Insights

About this book

This is the first book to examine the impact of blockchain technology on the business of sport. It introduces the fundamentals of blockchain and explores its current and prospective applications in sport, as well as the implications – both positive and negative – of blockchain for the future of the global sport industry.

The book opens by explaining how blockchain works, assuming no prior knowledge on the part of the reader, and introduces the most important aspects of blockchain in practice, such as non-fungible tokens (NFTs) and decentralised autonomous organisations (DAOs), as well as new ways of gathering data, such as the Internet of Things, that interact with blockchain infrastructure. The book then examines blockchain in relation to functional areas of sport business, including marketing and fan engagement, athlete contracting and doping records, sport betting markets, fantasy leagues, and esports.

This is essential reading for anybody with an interest in sport business and management, e-commerce, or the impact of new technologies on the economy and wider society.

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Yes, you can access Blockchain in Sports by Stuart Thomas,Kieran D. Tierney,Jason Potts in PDF and/or ePUB format, as well as other popular books in Business & Service Industry. We have over one million books available in our catalogue for you to explore.

Information

Year
2025
eBook ISBN
9781040362822
Edition
0

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. Preface
  8. 1 Introduction to blockchain technologies
  9. 2 Blockchain in sports and marketing business models
  10. 3 Truth and trust in sports
  11. 4 Sports data as an economic output
  12. 5 New organisation forms in sports
  13. 6 Esports and the metaverse
  14. 7 The future for blockchain in sports
  15. Index