eBook - ePub

Strategic Management in the Wine Tourism Industry

Name: Strategic Management in the Wine Tourism Industry
Author: Javier Martínez-Falcó,Bartolomé Marco-Lajara,Eduardo Sánchez-García,Luis A. Millán-Tudela

Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Javier Martínez-Falcó,

Bartolomé Marco-Lajara,

Eduardo Sánchez-García,

Luis A. Millán-Tudela,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Strategic Management in the Wine Tourism Industry

Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Javier Martínez-Falcó,

Bartolomé Marco-Lajara,

Eduardo Sánchez-García,

Luis A. Millán-Tudela,

About this book

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists' demands are essential elements for the effective management of wine tourism products.

This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.

The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Strategic Management in the Wine Tourism Industry by Javier Martínez-Falcó,Bartolomé Marco-Lajara,Eduardo Sánchez-García,Luis A. Millán-Tudela in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.