Addressing the topic of expertise in international cultural conservation, this book argues that the UNESCO World Heritage regime emerged as a Faustian pact between protection and prestige, and a productive tension between these elements remains at its core, embodied by the heritage expert. Tracing experts' practices in the World Heritage regime, this book shows how they burnish, broker and themselves benefit from World Heritage prestige. As World Heritage prestige also contributes to states' international status claims, the stakes are raised, with both the denouement of the pact and the future for World Heritage poised between condemnation and redemption.