eBook - ePub

History, Politics and the Evolution of Cultivation Theory

Name: History, Politics and the Evolution of Cultivation Theory
ISBN: 9783031759116

Beyond Violence?

Andy Ruddock,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

History, Politics and the Evolution of Cultivation Theory

Beyond Violence?

Andy Ruddock,

About this book

This book provides a cultural history of cultivation theory, a North American mass communication paradigm best known for arguing that television violence was a potent agent of political socialisation. Decades after its inception, cultivation theory remains an evocative force in imagining twenty-first-century media power. This book reveals how many factors shaped the theory: the spectre of twentieth-century fascism, the Cold War, political turbulence in 1960s America, and the realisation that television had profoundly altered the rhythms of social and political life. The book also explains how cultivation theory became a means of analysing diverse media influences, thanks to various scholars who brought different motivations, perspectives and skills to the project. Cultivation theory succeeded because its practitioners related their work to the changing political moods of post-war America. In doing so, they created a unique critical perspective within mass communication research, which continues to shed light on the role media play in political conflict.

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Yes, you can access History, Politics and the Evolution of Cultivation Theory by Andy Ruddock in PDF and/or ePUB format, as well as other popular books in History & Historiography. We have over one million books available in our catalogue for you to explore.