The Brew Deal
eBook - ePub

The Brew Deal

How Beer Helped Battle the Great Depression

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Brew Deal

How Beer Helped Battle the Great Depression

About this book

During the final stages of Prohibition, the US government allowed the consumption and sale of "non-intoxicating" beer, which was at or below 3.2% alcohol-by-weight. Beer's return--permitted with an eye toward job creation during the Great Depression--was one of President Franklin D. Roosevelt's earliest New Deal policies. In this book, economist Jason E. Taylor takes readers through the rapid resurgence of American breweries and shows how beer helped spark a sharp recovery in the spring of 1933.

Taylor begins with stories of how the nation's 1,400 breweries were decimated by the onset of Prohibition in 1920. He then turns to the frothy debates that led Congress to declare 3.2 beer "non-intoxicating," and hence allowable under Prohibition. While April 7th is now celebrated as "National Beer Day," the original April 7th—when legal beer returned after more than 13 years away—brought raucous scenes that make today's Mardi Gras festivities seem tame by comparison.

The Brew Deal shares stories of breweries, people, politics, perseverance, and the various roles that 3.2 beer has played—and continues to play—in the evolving American beer scene.

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Yes, you can access The Brew Deal by Jason E. Taylor in PDF and/or ePUB format, as well as other popular books in Economics & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Front Matter
  3. The End of a Thirteen-Year Thirst
  4. The Brewery (Mostly) Vanishes
  5. America Struggles with Intoxication … Or at Least Its Definition
  6. A Good Time for Beer
  7. New Beer’s Eve
  8. Rising from the Ashes
  9. 3.2.1 Recovery
  10. Financing the Brewery Revival of 1933
  11. Was There a Beer Bubble (and Pop)?
  12. So, What Ever Happened to 3.2 Beer?
  13. Closing Time
  14. Epilogue: Last Call for the Brew Deal
  15. Back Matter