Contemporary Marketing Management for Tourism and Hospitality
How New Tech and Gen Z Drive Sustainable Business Transformation
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Contemporary Marketing Management for Tourism and Hospitality
How New Tech and Gen Z Drive Sustainable Business Transformation
About this book
Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.
Gen Z individuals and Gen Alphas are the future employees and consumers of this industry. They do not only shape new consumption patterns, but also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their particular behavior in both the working environment, as well as their consumption patterns.
As such, this contributed volume brings a focus on the contemporary marketing (and management) aspect of thetourism and hospitality industry as this is/will be shaped by Smart / Industry 4.0 apps, priority over sustainable futures, and Gen Z and Alpha individuals' aspirations, expectations, preferences and behaviors. The latest technological advancements and the challenges associated to a sustainable planet will be decisive factors in tourism and hospitality marketing. The authors offer insights into numerous aspects into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Front Matter
- 1. Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality
- 2. From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post-tourism Experience Within Cultural Tourism
- 3. Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0
- 4. Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience
- 5. Hybrid Servicescapes in Tourism and Hospitality
- 6. Creativity and Marketing with New Technologies in Tourism and Hospitality
- 7. Online Travel Behavior of Millennials Versus Gen Z: A Comparative Analysis
- 8. The Age of Tomorrow: Exploring Risk-Taking Styles in Travel Across Generations
- 9. GenZers as Marketing Managers
- 10. Generation Z Perspective on Destination Image Restoration Through Dark Tourism
- 11. Responsible Tourism as a Vehicle to Achieving the SDGs
- 12. Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development
- 13. Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations
- Back Matter