eBook - ePub

New Perspectives in Media Translation

Name: New Perspectives in Media Translation
Author: Loukia Kostopoulou,Parthena Charalampidou

Transcreation in the Digital Age

Loukia Kostopoulou,

Parthena Charalampidou,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

New Perspectives in Media Translation

Transcreation in the Digital Age

Loukia Kostopoulou,

Parthena Charalampidou,

About this book

This edited book explores the practice of transcreation in a variety of contexts, from audiovisual material to digital and marketing material. Drawing on the latest developments in translation and media studies, the volume promotes an understanding of the transcreation process and the way it challenges the concept of translation (Chaume 2018) and impacts on training for translators, localizers and content creators. Chapters include both theoretical and experimental research contributions that investigate facets of transcreation in diverse media and genres and offer constructive insights in the discipline. This book covers the theoretical aspects and practices of transcreation in audiovisual and digital media and will appeal to scholars, researchers and professionals working in the fields of translation, especially audiovisual translation, transcreation, localization and new media.

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Yes, you can access New Perspectives in Media Translation by Loukia Kostopoulou,Parthena Charalampidou in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over one million books available in our catalogue for you to explore.