Understanding Color: An Introduction for Designers
eBook - PDF

Understanding Color: An Introduction for Designers

  1. 209 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Understanding Color: An Introduction for Designers

About this book

Today's business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today's courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them.

  • Detailed treatment of color illusions and special effects
  • Coverage of the impact of new light sources on color perception
  • Explanation of different digital display modes in presenting color
  • A companion website including a downloadable workbook

From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.

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Yes, you can access Understanding Color: An Introduction for Designers by Linda Holtzschue in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2025
Print ISBN
9781394186723
eBook ISBN
9781394186747
Edition
6
Topic
Design

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Preface
  6. Acknowledgments
  7. About the Companion Website
  8. Chapter 1 The Role of Color in Design
  9. Chapter 2 An Introduction to Color Study
  10. Chapter 3 A Little Light on The Subject
  11. Chapter 4 The Vocabulary of Color
  12. Chapter 5 The Human Element
  13. Chapter 6 The Instability of Colors
  14. Chapter 7 Illusion and Impression
  15. Chapter 8 Color Theory: A Brief History
  16. Chapter 9 Color Harmony
  17. Chapter 10 Tools of the Trade: Color in Product and Print
  18. Chapter 11 The Medium of Light
  19. Chapter 12 The Business of Color
  20. Glossary
  21. Bibliography
  22. Index
  23. EULA