How to Sell
eBook - ePub

How to Sell

Everything you need to think, know and do to have greater sales conversations

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

How to Sell

Everything you need to think, know and do to have greater sales conversations

About this book

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.

Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful and productive becomes ever more important.

How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results.

Discover:

  • How you need to think - six fundamental sales mindsets;
  • What you need to know - five essential areas of sales knowledge;
  • What you need to do – seven steps for greater sales conversations.

Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.

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Yes, you can access How to Sell by Steve Radford in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Endorsement
  3. Title page
  4. Copyright page
  5. Contents
  6. Dedication
  7. Foreword
  8. Introduction
  9. Meet our salespeople
  10. Part 1: How you need to think
  11. Part 2: What you need to know
  12. Part 3: What you need to do
  13. Bonus chapter: Your AI advantage
  14. Next steps: Building on what you’ve learnt
  15. About the author
  16. Acknowledgements
  17. Bibliography
  18. Index
  19. A quick word from Practical Inspiration Publishing…