eBook - ePub

Fashion Heritage

Name: Fashion Heritage
Author: Isabel Cantista,Damien Delille

Narrative and Knowledge Creation

Isabel Cantista,

Damien Delille,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fashion Heritage

Narrative and Knowledge Creation

Isabel Cantista,

Damien Delille,

About this book

This edited volume explores how fashion brands deal with legacy by looking at the preservation of heritage and knowledge and how this builds a bridge to the future. Bringing together different reflections from the world of fashion, from gloves to virtual jewels, from luxury brand's digital narratives to historical contexts, each chapter offers a narrative that is contemporary, yet linked to historical contexts.

With these narratives, the book reveals how innovation builds on heritage, and how locally rooted traditional techniques connect to contemporary global production. It illustrates how ancestral processes renew, encouraging us to produce and consume more responsibly.

Split into three parts, the book firstly covers narrative and knowledge in different contexts before delving in to narrative, brand building and creativity with case studies. The final section centres on digital narratives with new consumers.

Ultimately, this book demonstrates that multidisciplinary knowledge of the past is essential to the understanding of the contemporary.

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Yes, you can access Fashion Heritage by Isabel Cantista,Damien Delille in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.