- 408 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Marketing Strategies in the Digital Age
About this book
This book covers the evolving landscape of marketing in a digital-first world including social media marketing, content creation, influencer strategies, and data analytics. It explores tools and platforms for reaching and engaging modern consumers. It illustrates successful campaigns and emerging trends in digital marketing. The book provides actionable insights for professionals seeking to leverage digital tools effectively. It is ideal for students and practitioners in marketing and business.
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Yes, you can access Marketing Strategies in the Digital Age by Gulab Chand Ram Jaiswal,Richa Gupta in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright
- ABOUT THE AUTHORS
- TABLE OF CONTENTS
- List of Figures
- List of Tables
- Preface
- Chapter 1 Marketing Environment in the Digital Transformation
- Chapter 2 Upgrading Digital Marketing Strategy: Strategic Platform for Digital Marketing
- Chapter 3 Digital Profiling and Recognition of Consumers
- Chapter 4 Coverage and Arrival of Digital Information
- Chapter 5 Establishing a Basis for Continuous Relationship
- Chapter 6 Making Deals and Profits in Digital Marketing
- Chapter 7 Big Data Marketing Platforms
- Chapter 8 Content Strategy of Digital Marketing
- Chapter 9 Organizational Platform for Digital Marketing
- Index
- Back Cover