Strategic International Marketing
eBook - PDF

Strategic International Marketing

  1. 224 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Strategic International Marketing

About this book

This book deals with the complexities of marketing in a globalized economy, focusing on strategies for navigating diverse cultural, economic, and political landscapes. Topics include market entry strategies, global branding, and digital marketing trends. Case studies illustrate successful international marketing campaigns and the challenges of cross-border operations. The book emphasizes analytical tools and frameworks for decision-making in dynamic markets. It is designed for students and professionals in business, marketing, and international trade, offering practical insights into achieving competitive advantage globally.

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Yes, you can access Strategic International Marketing by Sunil Tiwari,Richa Tiwari in PDF and/or ePUB format, as well as other popular books in Business & International Marketing. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. About the Authors
  5. Table of Contents
  6. List of Figures
  7. Abstract
  8. Preface
  9. Chapter 1 Introduction to Strategic International Marketing
  10. Chapter 2 Market Research in International Marketing
  11. Chapter 3 Entry Strategies in International Marketing
  12. Chapter 4 Developing Marketing Strategies for Global Markets
  13. Chapter 5 Managing Products and Services in International Markets
  14. Chapter 6 International Marketing Ethics and Corporate Social Responsibility
  15. Chapter 7 Global Brand Management
  16. Chapter 8 International Marketing Communication
  17. Chapter 9 International Marketing Metrics and Performance Evaluation
  18. Chapter 10 Future Trends in Strategic International Marketing
  19. Index
  20. Back Cover