eBook - PDF

Global Marketing Management

Name: Global Marketing Management
ISBN: 9781779567116

Roberto Castaneda Sarabia,

281 pages
English
PDF
Available on iOS & Android

eBook - PDF

Global Marketing Management

Roberto Castaneda Sarabia,

About this book

This book aims to provide a comprehensive understanding of the strategies and practices involved in marketing products and services on a global scale. It covers essential topics such as international market analysis, cross-cultural consumer behavior, global marketing strategies, and the management of international marketing operations. The content is designed to help readers navigate the complexities of global markets, considering factors such as economic, political, and cultural differences. Case studies and real-world examples are utilized to illustrate successful global marketing practices and strategies.

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Yes, you can access Global Marketing Management by Roberto Castaneda Sarabia in PDF and/or ePUB format, as well as other popular books in Business & International Marketing. We have over one million books available in our catalogue for you to explore.