eBook - ePub

De Gruyter Handbook of Coopetition

Name: De Gruyter Handbook of Coopetition
ISBN: 9783111289779

James M. Crick,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

De Gruyter Handbook of Coopetition

James M. Crick,

About this book

While plenty of research has been undertaken on coopetition – the practice of organisations (of different sizes) collaborating with their competitors in informal and/or formal capacities – the wider business community is still learning about how and why companies join forces with their competitors, as well as the benefits and drawbacks of these strategies.

The De Gruyter Handbook of Coopetition is designed to showcase some novel studies about the ways that coopetition activities are managed by businesses (using a variety of contexts and research methods), the advantages of these strategies, and insights about what can go wrong when competing firms collaborate with one another. The contributors address certain under-researched issues, such as how coopetition operates in internationally oriented arenas (e.g., for exporters), the dark-side of coopetition strategies, measuring the coopetition construct in empirical research, methodological factors for investigating coopetition activities, and much more.

This handbook will benefit academics, postgraduate researchers, students, and practitioners that are interested in the interplay between cooperation and competition.

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Yes, you can access De Gruyter Handbook of Coopetition by James M. Crick in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.