_x000B__x000B_Consumer Behavior: Classical and Contemporary Perspectives provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in today's society since consumption has become an increasingly important part of people's lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective. The impact of consumption on the environment is important to highlight, not least with regard to future generations. The book also has a consumer perspective in that the consumer is not seen as a passive recipient of offers, but rather as an active actor who must be given the opportunity to make his or her voice heard. A better understanding of consumers' different living conditions and the situations they encounter will give companies and other organizat-ions a better chance to reach out to consumers and meet their needs.Consumer Behavior is also available in Swedish, published by Studentlitteratur.

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Yes, you can access Consumer Behavior by Karin M. Ekström,Mikael Ottosson,Anders Parment, Rikard Ehnsiö in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.