Your brand is the most important part of your business — it's a living thing. Learn to find, shape, and share your brand story with the world.
Consider this: every individual and business tells a story to the world, and that story is their brand. It's alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it?
BrandJitsu™ is a practical and effective way to strengthen your living brand, like a muscle, so that it tells the story you want it to tell — a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers.
Mastering BrandJitsu™ won't take years. It's a skill that can be quickly learned and applied as soon as you finish reading this book. It teaches you to sharpen your focus, strategically align your brand's DNA, and ensure your story is not just heard but felt, leaving a lasting impression on everyone it touches.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Cover
- Title
- Copyright
- Contents
- Preface
- Introduction: Where Is Your Brand?
- 1 What Makes Stuff Memorable?
- 2 Closing the Loop
- 3 Your Brand Isn’t Your Logo
- 4 The World’s Cheeziest Metaphor
- 5 Vision + Purpose + Values
- 6 Brand Platform: Your DNA
- 7 Brand Promise, Mission, and Ethos
- 8 Brand Personality: An Overview
- 9 Personality Traits
- 10 Brand Archetypes
- 11 A Bigger Plot
- 12 Your Moral Compass
- 13 The Hero’s Journey
- 14 Types of Heroes
- 15 Hero’s Moral Compass
- 16 Value Proposition
- 17 The Right Stuff
- The Exciting Conclusion
- Acknowledgements
- About the Author
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Yes, you can access BrandJitsu™ by Michael Dargie in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.