BrandJitsu™
eBook - ePub

BrandJitsu™

Move Your Brand from "Meh" to Memorable

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

BrandJitsu™

Move Your Brand from "Meh" to Memorable

About this book

Your brand is the most important part of your business — it's a living thing. Learn to find, shape, and share your brand story with the world.
Consider this: every individual and business tells a story to the world, and that story is their brand. It's alive, constantly developing, experienced in real time by everyone around it. Now ask yourself, Are you consciously shaping and broadcasting that brand story? Is it under your diligent care and control, or is it running amok, causing chaos everywhere it goes? Or, perhaps even more tragic, is it sitting in a corner sulking, wondering why no one notices it? BrandJitsu™ is a practical and effective way to strengthen your living brand, like a muscle, so that it tells the story you want it to tell — a meaningful and memorable tale that will not just attract the attention of your ideal customers but also the best employees, partners, and suppliers. Mastering BrandJitsu™ won't take years. It's a skill that can be quickly learned and applied as soon as you finish reading this book. It teaches you to sharpen your focus, strategically align your brand's DNA, and ensure your story is not just heard but felt, leaving a lasting impression on everyone it touches.

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Yes, you can access BrandJitsu™ by Michael Dargie in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Dundurn Press
Year
2025
Print ISBN
9781459754713
eBook ISBN
9781459754737
Edition
0

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Preface
  6. Introduction: Where Is Your Brand?
  7. 1 What Makes Stuff Memorable?
  8. 2 Closing the Loop
  9. 3 Your Brand Isn’t Your Logo
  10. 4 The World’s Cheeziest Metaphor
  11. 5 Vision + Purpose + Values
  12. 6 Brand Platform: Your DNA
  13. 7 Brand Promise, Mission, and Ethos
  14. 8 Brand Personality: An Overview
  15. 9 Personality Traits
  16. 10 Brand Archetypes
  17. 11 A Bigger Plot
  18. 12 Your Moral Compass
  19. 13 The Hero’s Journey
  20. 14 Types of Heroes
  21. 15 Hero’s Moral Compass
  22. 16 Value Proposition
  23. 17 The Right Stuff
  24. The Exciting Conclusion
  25. Acknowledgements
  26. About the Author