Do Penguins Eat Peaches?
eBook - ePub

Do Penguins Eat Peaches?

And other unexpected ways to discover what your customers want

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Do Penguins Eat Peaches?

And other unexpected ways to discover what your customers want

About this book

**Business Book Awards 2024: Highly Commended**

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.

Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.

From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.

Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.

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Yes, you can access Do Penguins Eat Peaches? by Katie Tucker in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Praise for Do Penguins Eat Peaches?
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Table of contents
  6. List of stretch tasks
  7. Preface
  8. Jungle Juice
  9. Foreword
  10. Introduction
  11. Chapter 1: I made the front page of The Sunday Times and failed, and seven ways market research will improve your business
  12. Chapter 2: Ego, excuses and the fear of failure: what’s holding you back?
  13. Chapter 3: The explorer’s toolkit: curiosity, empathy and courage
  14. Chapter 4: I met Alcatraz prisoner 1259, talking to customers and how to just ask
  15. Chapter 5: The mother of all theories and there is such a thing as a stupid question
  16. Chapter 6: The art and science of sensemaking
  17. Chapter 7: Stop sending shitty surveys
  18. Chapter 8: Learn about customers in your pyjamas and how to win at desk research
  19. Chapter 9: Can I pick my friend’s nose? And how to be a digital spy
  20. Chapter 10: Stop asking for five-star feedback
  21. Chapter 11: Small business testing
  22. Chapter 12: When not to listen to customers
  23. Chapter 13: Three ways to make it happen and staying on the right side of the law
  24. Conclusion
  25. Do penguins eat peaches?
  26. Question Bank
  27. Themes to explore with customers
  28. Useful links
  29. Contributor bios
  30. Acknowledgements
  31. Index