eBook - ePub

How to Write a Marketing Plan

Name: How to Write a Marketing Plan
Author: John Westwood

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

John Westwood,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

John Westwood,

About this book

A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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Yes, you can access How to Write a Marketing Plan by John Westwood in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over one million books available in our catalogue for you to explore.