A strong marketing plan can turn a great idea into lasting success.
How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time.
Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.
eBook - ePub
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
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Information
Table of contents
- How to Write a Marketing Plan
- The Creating Success series
- How to Write a Marketing Plan
- Contents
- List of Figures
- List of Tables
- Preface
- 01 Introduction
- 02 Situation analysis – the marketing audit
- 03 Objectives
- 04 Strategies and action plans
- 05 The distribution plan
- 06 The advertising and promotions plan
- 07 Costs and budgets
- 08 Writing the plan
- 09 Presenting the plan, follow-up and revision
- 10 Mini-plans and quick plans
- Appendix
- Copyright Page
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Yes, you can access How to Write a Marketing Plan by John Westwood in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over 1.5 million books available in our catalogue for you to explore.