The Culture Secret

How to Empower People and Companies No Matter What You Sell

David Vik

• Publisher: Greenleaf Book Group Press
• Year: 2013
• Print ISBN: 9781608324026
• eBook ISBN: 9781608324033
• Topic: Business
• Subtopic: Workplace Culture
• Index: Business

Why is a great company culture so rare? How can you make sure your organization has one? The good news is that creating an inspiring and sustainable culture is not as hard as you might think. Dr. David "Doc" Vik reveals the keys to success in The Culture Secret.A remarkable culture begins with visionary leaders who help their teams take a holistic approach to creating engagement inside their companies and sharing it with customers. Discover how to take culture beyond casual Friday and into more meaningful conversations like:
• Driving Vision
• Defining Purpose
• Clear business model
• Unique/WOW factors
• Meaningful Values
• Inspired Leadership
• Great customers and customer service
• Brand enhancement
• Experience and the emotional connectionIf you don't think you have to focus on attracting—and retaining—the best employees in today's hypercompetitive war for talent, you are living in the past. The employees and customers of today have a choice and a voice. The secret to culture is simple: take care of your people, never stop innovating, and leave customers wowed. Build a better culture to secure the future for any organization.

INDEX

A

Abbott, Mike, 137

Actions, dominance of, over words, 139–140

Agrarian Age, 5

land as major asset in, 5

Alignment, 251

All hands on deck meeting, 217

Amazon

customers at, 8

platform Business Model for, 66, 73

production of e-books and, 38–39

Purpose of, 52–53

Vision of, 32–33, 38–39

American Messenger Company, 194

Apple, 266–267

brand at, 242–243

customers in, 8

employees at, 103

Purpose of, 51–52

Unique/WOW Factor at, 113

Vision of, 32, 34, 52

Assets

employees as, 125

great corporate culture as, to business, 139–140

Asset shifts

Agrarian Age as, 5

Industrial Age as, 5

Information Age as, 5

Attitude, 145–146

Attrition of employees, 157

Automobile, buying with up-sell, 88–89

Autonomy, Vision and, 22, 48

Avoidance

immediate, 270

over time, 270–271

B

Bank of America, experiences with, 258

Barnum, P. T., 81

Bass Pro Shops, Unique/WOW factors at, 110

Behind the curtain, 69–70

Beliefs, as aspect of culture, 145

Best Buy

as casualty of the Information Age, 225–226

service and return policies at, 226

Blockbuster

bricks-and-mortar store of, 74

Mission statement of, 37

Purpose of, 53

Vision of, 34–35, 53

Blog, writing positive daily, 212

The Body Shop, Unique/WOW factors at, 110–111

Bost, Toby, 154

Brands, 238–250

at Apple, 242–243

at Coca-Cola, 248

defined, 238, 239

development of, 244–246

evolution of, 239, 248–249

as ide...

Table of contents

• Cover Page
• Praise for The Culture Secret
• Title
• Copyright
• Dedication
• Contents
• Introduction
• This Is What We Are Doing—Vision
• This Is Why We Are Doing It—Purpose
• This Is What Will Fuel us—Business Model
• This Is What Makes us Stand Out—Unique/WOW Factors
• This Is What We Care About—Values
• This Is What Is and What Could Be—Culture
• This Is Empowering and Passing the Torch—Leadership
• This Is the Group of Champions—Human Resources or Human Empowerment
• This Is Essential to the Process—Customers & Customer Service
• This Is What They Say About us—Brand
• This Is the Pot of Gold If We Do It Right—Experience & the Emotional Connection
• Conclusion
• A Few Things to Keep in Mind
• All I Could Do Was Say No
• Acknowledgments
• Index
• About the Author