CHAPTER 1
THE ROADS TO ROLM
On a drizzly California day on the San Francisco peninsula, a Navy Thunderjet on approach to Moffett Field exploded just blocks away from where Burt McMurtry, age twenty-two, was interviewing over lunch for a job with defense contractor Sylvania. The scattered debris destroyed homes and narrowly missed an elementary school. The cause was not disclosed.3 The Cold War was at its chilliest that spring of 1957. Almost all technology work in the Bay Area supported the American military. Government grants funded most university research, and government purchases drove the revenues of the areaâs major firms: Sylvania, Lockheed, Philco, Varian, Hiller, Ampex.
McMurtryâs interview proceeded undisturbed by the plane crash. In fact, he was surprised to read about it in the newspaper the next morning. In any case, McMurtry was not the sort of young man to be thrown off course. He was about to graduate near the top of his electrical engineering class from Rice University in Houston, Texas, his hometown. He had grown up working summers as an oil field laborer and had worked in electronics only once, during his last summer in college, for General Electric. But the opportunity to work in early microwave researchâwith Sylvaniaâs new Microwave Tube Division, focused on radar applicationsâwas quite appealing to him.
The real clincher, though, was Sylvaniaâs workâstudy arrangement with Stanford University. Rice Universityâs engineering degree was a five-year program, granting a BA in four years and a BS the fifth year. Having achieved his bachelorâs degrees, McMurtry was well prepared for further study at Stanford. He would be allowed time off from work to attend classes alongside regular Stanford students working toward a masterâs degree and then a doctorateâwith fully paid tuition while bringing in a full salary. Stanford charged companies double tuition for the privilege. The schoolâs annual tuition then was $1,000 (equivalent to $8,300 in 2013). The surcharge was worth it, enabling companies to attract vital engineering talent like Burt McMurtry, who accepted Sylvaniaâs offer. He and his wife (Deedee Meck, Rice â56) packed up and moved to Mountain View. McMurtry, of course, had no idea that his personal job choice would have ramifications far beyond his own career ⌠that within his first decade in California, he would have helped build the foundation for Silicon Valley ⌠and that he would spend decades afterward nourishing the Valley in multiple ways. And it all began with a lunch during which a jet crash wreaked such destruction.
Setting Roots in the Future Silicon Valley
Burt McMurtry returned to Rice each fall to recruit engineers for Sylvania. In the fall of 1958, McMurtry talked with Walter Loewenstern (Rice â59 BSEE), another Houstonian. Loewenstern had been accepted to both Rice and MIT for his undergraduate schooling, but only Rice was tuition-free. Going to MIT would have placed a financial burden on his family, and he wasnât the kind of guy who would put them through that. Instead Loewenstern lived at home during college and joined Riceâs ROTC (Reserved Officer Training Corps) to cover books and expenses. In exchange, he explained to McMurtry during the interview, he owed the U.S. Navy two years of active duty following graduation. McMurtry told him to call when he was clear of his obligation.
In 1961, after two pleasant years with the Navy in Japan, Loewenstern stepped off the ship in San Diego and dropped coins into a pay phone. McMurtry immediately set him up with interviews in Sunnyvale. Loewenstern drove north, accepted an offer, and then went home to visit his folks for a few days before moving to Sunnyvale to work in Sylvaniaâs Electronic Defense Lab.
In the fall of 1962, at the end of a recruiting day at Rice, McMurtry cross-checked his impressions with Professor Paul Pfeiffer, who asked, âDid you talk to Ken Oshman?â
No, McMurtry replied, he hadnât.
âToo bad,â the professor said. âWeâve never been able to challenge him sufficiently.â Oshman, who was top in his class, happened by at that moment. Pfeiffer stopped the slight young man, who wore black-rimmed glasses that seemed to cover half his face. The student seemed reluctant to stop for a chat, but he forced a smile and gave a quick handshake.
McMurtry asked Oshman, âWhat will you do when you graduate?â
âGet an MBA at Harvardâ came the answer. Oshman had already applied and apparently felt confident of acceptance.
âWhat will you do then?â
Oshman inched away. âStart a company.â
âWhat kind?â
âI donât know. Might be a shoe factory,â Oshman said, making something up as he backed off, trying to make his getaway.
McMurtry called after him, âGive some thought to coming to California and Stanford.â
âWhat kind of company will you start?â asked Burt McMurtry. âI donât know. Might be a shoe factory,â replied Ken Oshman.
Even after a few months of phone conversations, Oshman was still set on heading to Harvard. On a flight home from Europe in March 1963, McMurtry penned a six-page letter to him on onionskin paper. He emphasized the young manâs interest in both management and engineering, a combination seldom encountered. He cited some of the exciting things going on in Sylvaniaâs laser research and development laboratory and spelled out the Stanford workâstudy program. The opportunity to earn a salary and get a Stanford degree at the same time sold Oshman at last. He accepted Sylvaniaâs offer to work in laser R&D. He and his wife (Barbara Daily, University of Texas â62), both from small towns near Houston, moved to Sunnyvale.
Gene Richeson, who came from a small oil town in northeast Texas, was in the same graduating class as Oshman. He too went to work for Sylvania, in the same military defense division as Walter Loewenstern. Richeson and Oshman were among the one-third of Riceâs thirty-two electrical engineering graduates of 1963 who went to Sylvania. Thanks to McMurtryâs annual fall pilgrimages, those were âpretty typical resultsâ from 1958 to 1968. The legacy is a lasting one: Rice engineering graduates, continually rated among the best in the nation, remain naturally attracted to the Stanford Graduate School of Business and to the spirit of entrepreneurship and technical excellence that thrives in Silicon Valley. The so-called Rice Mafia in Silicon Valley now numbers about 2,000 graduates, the largest collection of Rice alums outside of Texas.
Bob Maxfield, another Texan, was the top engineering graduate of 1964. Maxfield was being heavily recruited to work for IBM in Kentucky and remained noncommittal when he talked with McMurtry about Sylvania during McMurtryâs fall 1963 pilgrimage to Rice. So McMurtry put Ken Oshman on the task of recruiting him. When Maxfield visited the Bay Area for a job interview with Sylvania, Oshman and his wife wined and dined him in San Francisco. âIt was the first time I drank wine that didnât have a screw-top,â Maxfield recalled decades later. The dinner seeded a lifelong friendship.
Maxfield wanted to be on the front lines of computer technology, and IBM promised he could âplay with computersâ in Lexington. But he found Stanfordâs workâstudy opportunity appealing and told IBM he would rather do computer work in San Jose. IBM agreed. Maxfield married Melinda âMoâ Harrison (Texas Tech â62) a few days after graduation, and they headed for San Jose. McMurtry called it his biggest recruiting loss ever but later said, âIt turned out to be a good thing. He was going to need that computer experience.â
Maxfieldâs class of electrical engineers, among the last to enjoy a tuition-free education at Rice, were still studying electrical generators, transformers, and vacuum tubes. The slide rule was the engineerâs most important toolâalways near at hand, offering quick answers to multiplication, division, square roots, logarithms, and trigonometry, though the answers could be reliably discerned to no more than two decimal points. All this would soon change. The new world of computers and semiconductors had sprung up in the late 1950s, largely because of work done by IBM, Texas Instruments, and Fairchild Semiconductor. The impact of this nascent technological revolution was being felt in all facets of industry and was trickling into education. Rice had two digital computers, each occupying its own large room: the IBM 1620 scientific computer and a research computer built by Professor Martin Graham for graduate students to run calculations. Walter Loewenstern had helped build a small part of that computerâhis first experience in making a piece of electronic equipment.
The Stanford workâstudy program enabled all these young men to earn a masterâs degree in electrical engineering: McMurtry in 1959, Loewenstern in 1963, Richeson and Oshman in 1965, and Maxfield in 1966. All but Richeson went on to get PhDs, finishing in three years instead of the typical six. McMurtry completed his in 1962. Loewensternâs PhD, earned in 1966, was from the Engineering Economic Systems department. His dissertation was on the economics of using microwaves for the transmission of large amounts of power. Oshmanâs doctorate, in 1968, was in laser physics, with a dissertation titled âStudies of Optical Frequency Parametric Oscillationâ that is still cited in the field todayâeleven times in 2011, forty years after its publication. Maxfield earned his PhD in 1969; his dissertation, âComputing Optimal Controls for Linear Systems with Inequality Constraints,â could be applied to such problems as how to get a space rover to Saturn on minimal fuel.
Stanfordâs workâstudy program was a key factor in the foundation of Silicon Valley and part of the answer to the question pondered by many: What makes the Valley so persistently different from other industrial areas? Why there? Why then? Four of these men who took advantage of the program would go on to found one of the first start-up tech companies in that regionâand one of the greatest contributors to that persistently different work culture.
Itâs in the Cards
Even as a teenager, Walter Loewenstern knew he wanted to start a company. His father had a business and was âalways my inspiration,â said Walter. Loewenstern Senior had left Germany in 1929 because Jews werenât allowed to work as engineers. He had settled in Houston and opened his own company in electrical work, though it âwasnât particularly successful.â Walter had always kept his eye out for the right business opportunity.
He spotted it in mid-1968 when he was working in a small Sylvania group chartered to come up with product proposals that used military technology in civilian applications. Loewenstern had thoroughly researched and proposed a police vehicle tracking system that he thought had great potential, but Sylvania (by then acquired by GTE) declined to consider it. He privately pursued the idea on weekends until he decided heâd better let his boss know what he was up to. He was told, âWe donât want to do the project, and we donât want you to do it. Either you quit pursuing this, or you quit Sylvania.â
Loewenstern wasnât about to stop pursuing the idea. âI quit,â he replied.
âYouâre firedâ came forth his bossâs simultaneous reaction.
Loewensternâs boss then sent him a letter that said, basically, You may not compete with any product GTE makes. If you form a company, GTE will buy itâand fire you. At the time, GTE made âjust about every electronic product known to man.â Still, Loewenstern said later, âThe threat didnât frighten meâI had no assets to lose, and there were abundant job openings for engineers.â He took a consulting job and continued pursuing the idea.
Loewenstern was part of a Monday night poker game that brought the Texans and a few Californians to the table, with penny antes and maximum pots of $5 because no one had any money to speak of. The after-game conversation invariably swung toward one topic: âWhat are you going to do when you grow up?â The summer of 1968 was winding down when Loewenstern rocked the table one night by reporting that heâd just quit Sylvania to work on a business project.
Ken Oshman wasted no time in calling him after that nightâs game. Oshman was working for McMurtry at Sylvania, developing nonlinear optical techniques involving how light behaves in high-intensity laser situations. âSo youâre thinking of starting a company,â he said to Loewenstern. âHow about we do something together?â Looking back, Loewenstern said, âThat was the best phone call I ever got.â
Kenneth Oshman had been raised by adoptive parents in a tight-knit Jewish community in Rosenberg, Texas. His father was a dentist, but the rest of the family ran small businesses. His mother had a dress shop; cousins had dry goods stores. Other family members were ranchers, cattlemen, and cotton traders. His cousin Milton was all three, âa larger-than-life genuine Texan Jewish cowboy,â who was like a second father to him. Oshman worked on his cousinâs ranch from the time he was twelve years old, doing anything he was askedâchopping down huisache trees and rounding up and branding cattle. When he was fifteen and sweeping floors in the ranch office, Milton gave him a checkbook and told him to go buy cottonâa very technical skill. Decades later, Oshman marveled at his cousinâs âaudacity to say, âHere, go try it.ââ4
Oshman turned out to be better than many of the old-timers at judging the quality of the fibers by examining a plug cut from a bale, and then making a profit selling the bale at the Houston Cotton Exchange. That experience surely played a key role in building the confidence that Oshman carried with him always. In the future, he would often repeat the scenarioâsaying, âHere, go do this,â when that person had no idea he or she could. That casual confidence expressed in handing over even major responsibilities made Oshmanâs cohorts and employees want to live up to his expectations.
Oshman and Loewenstern mulled over a number of ideas besides vehicle locationâsome involving defense systems. Oshman suggested they bring in Gene Richeson, saying, âGeneâs full of ideas. And heâs dealt with the military.â
Eugene Richeson, born in Paris, Texas, had grown up in the tiny town of Talco, a couple of hours east of Dallas. His mother taught school, and his father worked for an oil company. His business experience began at age eleven, when he bought a hundred baby chicks. He raised them, sold fifty, and kept fifty hens to sell eggs door to door. He grew the business to 600 hens and âsigned up half the town for egg delivery in the morning before school started.â He bought a motor scooter with the profit. That trend continued into adulthood, with Richeson âbuying bigger and bigger motorized vehiclesâ with his earnings.
When Oshman called Richeson in 1968, he was working at ESLâElectromagnetic Systems Laboratory, the military contracts spin-out from Sylvania run by Bill Perry, later secretary of the U.S. Department of Defense. Before that Richeson had been assigned to classified military projects at Sylvania for five years. Heâd authored several classified papers on electronic reconnaissance and countermeasures. His career was going great. But Richeson held Oshmanâs intelligence and confidence in high regard, and he jumped at the chance to work with him.
Loewenstern, Oshman, and Richeson continued to toss around ideas, most of them involving using computers in electronic systems. But there was a catch: They knew nothing about computers. Finally Oshman suggested calling Bob Maxfield.
Robert Maxfield grew up in Wichita Falls, Texas, where his father was an orthopedic surgeon. A career in medicine never interested him, and he saw no examples of entrepreneurship in his family. But he was by nature very competitive, in the sense of being âthe best I could beâ when something grabbed his interest. He progressed from Cub Scout to Eagle Scout. He swam competitively from an early age and joined the high school swim team despite being smaller than everyone else. By his senior year, he was settin...