eBook - ePub

Machiavelli, Marketing and Management

Name: Machiavelli, Marketing and Management
ISBN: 9781040379158

Revisited

Phil Harris,

Andrew Lock,

Patricia Rees,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Machiavelli, Marketing and Management

Revisited

Phil Harris,

Andrew Lock,

Patricia Rees,

About this book

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.

The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.

Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

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Yes, you can access Machiavelli, Marketing and Management by Phil Harris,Andrew Lock,Patricia Rees in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.