Creating Unicorns with Simple Innovations
The PISA Method
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Creating Unicorns with Simple Innovations
The PISA Method
About this book
The untold story: creating simple high value innovations.
This book presents a five-step method to create high worth non-technical innovations through:
- Focus on simplicity (which as said is the ultimate sophistication);
- Opportunities that come to us (instead of having actively to look for them);
- Adapting solutions already in use elsewhere (rather than constructing them anew);
- Testing consumers actions and emotions (in lieu of words or thoughts); and finally
- Entering the market in an inexpensive way and with minimal risk.
Examples are numerous. Some are unicorns (valued at one or more billion dollars): Spanx, Rent the Runway, Dollar Shave Club, GymShark, Gousto, Athletic Greens, Havaianas, etc.Others are in the multitude of millions: Knix, Drop Stop, Pouchee, Lisa Gable Accessories, Readerest, SafeGrabs, Chawel and so on.
This book presents what is common among hundreds of such innovations, shared by all in a sequence of steps called the PISA method.
So, in a certain sense this book was written by those entrepreneurs who achieved financial independence and changed the lives of others by solving complexity through simplicity.That is the quiet revolution underway which falls below the radar and therefore is an untold story.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Acknowledgments
- Description
- Contents
- Chapter 1 Unicorns Through Simple Innovations: Overview of the PISA Method
- Chapter 2 Opportunities That Come to Us in the Form of Problems (We Do Not Have to Look for Them)
- Chapter 3 Inquiring Through Emotions and Actions (Never Mind Thoughts and Words)
- Chapter 4 Adapting Solutions That Already Exist (No Need to Create Them)
- Chapter 5 Action (Decisive and Nonexpensive)
- Chapter 6 Conclusion: The Way Forward
- Bibliography
- About the Authors
- Index
- Back Cover