Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The making of a status symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth and prestige.Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, which allowed it to turn a simple timepiece into a powerful status symbol. Spanning the twentieth century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture or the power of branding. Whether you're a scholar, student or general reader intrigued by the enduring allure of Rolex, The making of a status symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Publisher
Manchester University PressYear
2025Print ISBN
9781526188410
9781526183262
Edition
0eBook ISBN
9781526183255
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- Preface and acknowledgements
- Introduction
- Part I The Swiss technical excellence (1900–1945)
- Part II The creation of new collections (1945–1960)
- Part III Embodying individual success (1960–2020)
- Appendix
- Figures
- Tables
- References
- Index
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Yes, you can access The making of a status symbol by Pierre-Yves Donzé in PDF and/or ePUB format, as well as other popular books in Business & Business History. We have over 1.5 million books available in our catalogue for you to explore.