PART 1
OPERATIONAL EXCELLENCE
âThe epitome of an elegant design is not when nothing else can be added but, rather, when nothing else can be taken away.â
âAntoine de Saint-Exupery
What do you want to be when you grow up? We have all heard this question since our childhood. For many of us, it might be the very first memory we have.
From the moment we realize we can become what we dreamed of becoming, we embark on the journey to realize that dream. Most of the time, these early dreams are replaced with other dreams. For instance, when I was younger, I wanted to be a pilot, an astronaut, a scientist, and a photojournalist, among any number of other professions. What was specifically not on that list is who I am today: businessman, entrepreneur, writer, teacher. Whoâd a thunk . . ..
But at some point in our lives, we snap into focus some image of our future self; we create a vision of our future state. Once we create this vision, how do we pursue it? What does it take to achieve it? And, not to confuse a future state with an end state, once we are there, how do we continue on? Is reaching that goal the end of the road?
Can we do it alone? Iâve never heard of anyone achieving greatness by working alone in a vacuum. All along lifeâs path, we are being nurtured, coached, and taught by our parents, our extended family, and our community. Our teachers instill in us vast amounts of knowledge and information during our years as students. Our mentors in our professions and our businesses offer us guidance based on the wisdom they have gained over their years. And we certainly learn a lot from the mistakes we make on our journey.
We have also had to call on the expertise of others to facilitate us on our journey. Perhaps there were doctors who treated our injuries, or we hired a tutor or joined a study group to help us with a subject in school that was giving us difficulty. Even in the position we hold at work now, how many people do we routinely rely on for help?
When faced with a challengeâwhen the going gets toughâdo you possess a state of readiness? Do you go it alone, or do you summon the help of those around you so that you can face the challenge together? Do you at least seek their sage advice before you make a decision and respond?
The same holds true in businesses and organizations. Your desired future state may change, and your means of getting to it may change. You will be faced with challengesâsome anticipated and some notâbut a constant state of readiness will increase your chances of successfully achieving that future state.
CHAPTER 1
WHAT IS OPERATIONAL EXCELLENCE?
âDesire is the key to motivation, but itâs the determination and commitment to unrelenting pursuit of your goalâa commitment to excellenceâthat will enable you to attain the success you seek.â
âMario Andretti
Operational excellence is a term youâve probably heard a thousand times. There are centers for excellence and even prizes and certifications awarded for various forms and manifestations of it. But what does it mean?
Letâs start by differentiating operations from operational. Operations refers to processes, whereas operational deals with systemsâeven entire enterprises. Accordingly, there must be a difference between excellence in operations, or process excellence, and operational excellence. Simply put, excellence in operations is efficiency, doing things right, but operational excellence is effectiveness, doing the right things.1
For instance, when the United States Navy determines that a carrier group is operational, it means the carrier group, as an entity, is in a state of readiness to fulfill its intended purpose. And all of the nearly infinite number of individual processes that determine how the operations of the group are conducted are optimized and configured into systems that govern how the carrier group performs. When that state of readiness is achieved, the carrier group acts as a high-performance organization.
Letâs look at another example.
In the early days of the Great Depression, one of the most ambitious builds in modern history started in Midtown Manhattanâthe Empire State Building. At the time, and for some time afterward, it was the tallest building in the world. Excavation of the site started on January 22, 1930, and the ribbon-cutting ceremony took place on May 1, 1931. From start to finish, it took only one year, three months, and nine daysâ464 days in all to build the 2,248,355 square feet of floor space.
Even more impressive is that all of this was accomplished with 1930s technology and infrastructure, when there was little in the way of automation and a lot of manual labor. There were no highways, only waterways and steam rail. Yet the materials came from Bethlehem and Pittsburgh (one hundred and four hundred miles away respectively), and all the limestone block for the edifice came from Indiana (eight hundred miles away).
Compare this with the construction of the Freedom Tower, which replaced the World Trade Center. After all of the legal and financial hurdles were overcome, construction started on June 23, 2006, with excavation of the foundation. The tower finally opened on November 3, 2014âa full 2,690 days laterâwith 3,501,274 square feet of floor space.
The floor space of the Freedom Tower was only one and a half times that of the Empire State Building, and it took almost six times as long to build. With all our technological advances in the prior seventy-five years, how did it take so much longer?
When I think about the story of the Empire State Buildingâall of the companies and workers involved in the project, the supply chain and the coordination required, the logistics necessary, the clarity of purpose held by all those involvedâI think about operational excellence.
Letâs examine one more.
During World War II, at peak production in 1943, the United States produced2 1,238 Liberty ships (over 3 per day), 16,005 landing vessels (44 per day), 9,393 four-engine bombers (26 per day), 21,743 single-engine fighters (60 per day), and 29,497 tanks (80 per day). And we mustnât forget the supply chain and logistics necessary to support this level of production.
The industrial world of the twenty-first century certainly outproduces what it did in the 1940s, but that is not what I find remarkable. We should be outproducing ourselves eighty years later. What I find remarkable is the pace of improvement in production over a very compressed period of time during the 1940s. The GDP of the United States doubled in three years (from 1940 to 1943; 33 percent per year on average). Compare that pace with what we consider healthy growth today (2â3 percent). Whatever inefficiencies might have existed were overcome by effectivenessâa key competitive factor of operational excellence.
When I think about the rapid scaling and transformation of industry in the United States in the 1940sâthe reduction in time from thinking about the product to its being manufactured, the supply chains and logistics necessary for the raw materials to be manufactured and for the final product to get to the field, and all of the people involved, all working in concertâI think about operational excellence.
The motivation driving the Empire State Building was commercial, and the motivation driving the industrialization in the early 1940s was certainly national, but that only demonstrates that operational excellenceâachieving a state of readiness and being a high-performance organizationâtranscends the source of motivation.
So what is operational excellence, and why is it important? If I were to stub my toe on it, what would it look like? We need to fully understand the term before we can pursue it as a strategy. I propose the following definition:
Operational Excellence is a state of readiness attained as the efforts throughout the enterprise reach a state of alignment for pursuing its strategiesâwhere the corporate culture is committed to the continuous and deliberate improvement of company performance AND the circumstances of those who work thereâand is a precursor to becoming a high-performance organization.
When a company reaches a state of readiness, it attains a situational awareness and command of its capabilitiesâthe ability to see and anticipate opportunities and threats. Along with it comes the ability to react in a meaningful and expeditious manner to any such challenges that may present themselvesâkeeping in mind this awareness will never be perfect and will need to be perpetually refined. As Mike Tyson famously said, âEveryone has a plan, until they get punched in the mouth.â That is to say, even though you are talented, trained, professional, and on the offensive pursuing your plan, the business that is better prepared to identify and engage an unforeseen challenge more quickly than its competition has a strategic and tactical advantage.
The efforts throughout the enterpriseâfrom the vendorâs vendor to the customerâs customer, every calorie expended and every bit of treasure invested, from inception through execution and even after action, all activities from all resources and assets in any capacityâmust be dedicated to these endeavors.
The business needs to practice transparency and communicate its ambitions and vision of the future in a clear and concise manner so that all of this energy, efforts, and available assets reach a state of alignmentâa unity of purpose and action throughout the enterpriseâfor pursuing its strategies.
There should demonstrably existâthrough its effective leadership, stewardship, mentorship, and followershipâan ethos throughout the enterprise where the corporate culture is committed and everyone is unreservedly devoted to the effort.
When the highest level of alignment and commitment is achieved, the enterprise is prepared for action and for the continuousâmeaning never-endingâengagements it needs to perform to become and remain best in class. But the enterprise is not only continuously moving, it is also moving in an intentional, calculated, engineered, and deliberate manner with not only a sense of purpose but purpose itself. Operational excellence can only be achieved by design and implemented in an engineered mannerânot by accident or coincidence.
The improvement of company performance simply means to improve profit in a sustainable mannerâthe bottom line, EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization), shareholder value, and whatever metric you might use to measure performance. There are many ways to facilitate increased profits, but make no mistake, businesses exist to make profits, and their improvement efforts must yield greater profits. And not just by engaging in the pursuit of short-term opportunities but also by keeping an eye ...