Branded
eBook - ePub

Branded

Sharing Jesus with a Consumer Culture

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Branded

Sharing Jesus with a Consumer Culture

About this book

The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople—people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective!

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Branded by Tim Sinclair in PDF and/or ePUB format, as well as other popular books in Theology & Religion & Christian Ministry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. Introduction: Pretending or Living?
  8. 1. Caught Off Guard: Why Branded Was Written
  9. 2. Putting Lipstick on a Pig: What Branding Jesus Is (and Isn’t)
  10. 3. Playing Monopoly by Yourself: What Branding Jesus Is Up Against
  11. 4. I Wanted a Honda: How Branding Jesus Works
  12. 5. The Culture Club: Why Branding Jesus Is Difficult
  13. 6. The Product Isn’t the Problem: Where Branding Jesus Has Gone Wrong
  14. 7. Spiritual Cereality: Why Branding Jesus Is Necessary
  15. 8. Death of a Salesman: Effectively Advertising Jesus
  16. 9. Sweet Emotion: Honestly Sharing Jesus
  17. 10. White Headphones: Passionately Following Jesus
  18. 11. Not Every Artist Wears a Funny Hat: Relevantly Showing Jesus
  19. 12. Just Do It: Successfully Representing Jesus
  20. 13. What If? Radical Ways to Re-market Jesus
  21. Conclusion: The End of the Beginning
  22. Discussion Questions
  23. Sources
  24. About the Author