Principles of Integrated Strategic Communication
eBook - PDF

Principles of Integrated Strategic Communication

  1. 294 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Principles of Integrated Strategic Communication

About this book

Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program. Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communicationsā€”this book fills that need.

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Information

Publisher
Melvin & Leigh, Publishers
Year
2021
eBook ISBN
9781733934480
Edition
0

Table of contents

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