Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program. Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.
eBook - PDF
Principles of Integrated Strategic Communication
- 294 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Principles of Integrated Strategic Communication
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