The Third Edition of the Media Strategy & Planning Workbook is designed to help students understand the multi-faceted business of paid media planning and master the complete execution of the paid media process. With its clear organization, comprehensiveness, examples, case studies, and hands-on exercises, the book prepares readers for an entry level media position by exposing them to the information and tasks they will encounter - including what a comprehensive media plan should look like, how to get there, and what's involved once the plan is approved.
- 416 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Media Strategy & Planning Workbook
About this book
Trusted by 375,005 students
Access to over 1 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Edition
0