Media Strategy & Planning Workbook

Don Dickinson, Craig Davis

• Publisher: Melvin & Leigh, Publishers
• Year: 2020
• eBook ISBN: 9781733934473
• Edition: 0

The Third Edition of the Media Strategy & Planning Workbook is designed to help students understand the multi-faceted business of paid media planning and master the complete execution of the paid media process. With its clear organization, comprehensiveness, examples, case studies, and hands-on exercises, the book prepares readers for an entry level media position by exposing them to the information and tasks they will encounter - including what a comprehensive media plan should look like, how to get there, and what's involved once the plan is approved.