Thwarting Green Growth: Perspectives on Barriers to Pro-environmental Behaviors critically examines the often-overlooked obstacles that hinder sustainable consumer actions. While much research has focused on what motivates individuals to engage in environmentally friendly practices, this volume shifts the focus to the psychological, social, economic, and cultural barriers that prevent such behaviors.

At a time when environmental concerns are increasingly urgent, understanding why individuals resist sustainable choices is more critical than ever. This book not only contributes to the growing field of sustainable marketing and consumer research but also offers actionable insights for driving meaningful change. For businesses, it highlights ways to design campaigns and corporate initiatives that align with environmental values while acknowledging consumer hesitations. For policymakers, it provides guidance on structuring public policies and educational programs that facilitate sustainable decision-making. Thwarting Green Growth serves as both an academic resource and a call to action, offering fresh perspectives on overcoming the barriers to environmental progress.

By addressing these challenges, the book provides a vital resource for academics, marketers, businesses, and policymakers seeking to develop effective strategies that promote sustainability. Through a multidisciplinary approach, it brings together empirical research, theoretical discussions, and case studies to offer a comprehensive exploration of the complexities surrounding green consumer behavior.

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Yes, you can access Thwarting Green Growth by Muhammed Sajid,Myriam Ertz,Shouheng Sun,Mohammed Zedan Salem in PDF and/or ePUB format, as well as other popular books in Business & Sustainability in Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Emerald Publishing Limited

Year

Print ISBN

eBook ISBN

Topic

Subtopic

Sustainability in Business

Index

Business

Cover Page
Half Title Page
Title
Copyright
Contents
About the Editors
List of Contributors
Preface
Acknowledgments
Chapter 1. Pro-environmental Behaviours: Types, Theories, and Major Research Gaps
Chapter 2. Can Political Preferences Thwart Voluntary Pro-environmental Behaviour?
Chapter 3. From Budgets to Behaviour: Understanding Financial Hindrances to Sustainable Consumer Choices
Chapter 4. Leveraging Self-regulation to Effectively Address the Environmental Attitude–Behaviour Gap
Chapter 5. Greenwashing Experience as a Barrier to Pro-environmental Behaviours
Chapter 6. Barriers to Consumer Choices for Circular Economy Dimensions in European Markets: An Experimental, Cross-cultural Approach
Chapter 7. Do Excuses Matter? Dispositions, Justifications and Pro-environmental Behaviour
Chapter 8. The Sacredness of Food as an Antecedent of Food Waste Sensitivity in Morocco: Implications for Pro-environmental Behaviors
Chapter 9. The Dual Faces of Active Tourism: Leisure Enhancement and Environmental Dilemmas
Chapter 10. Eco-labels Foster Pro-environmental Behaviour: Understanding the Nexus Between Eco-labels and Pro-environmental Behaviour
Chapter 11. Gamified Mobile Apps as a Catalyst for Pro-environmental Behaviour Change: Proposal of a Model
Chapter 12. The Integration of Stakeholders into Participatory Governance and the Achievement of the Sustainable Development Goals: A Case Study of Algarrobo City Council (2019–2022)
Chapter 13. The Influence of Social Media Engagement on Food Charities: Insights From Four Food Charities in Melbourne Amid Food Wastage
Chapter 14. AI’s Eco Edge: Smart Solutions for Sustainable Shifts!
Index

About this book

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Table of contents