The travel industry is undergoing a paradigm shift in today's digital era, marked by an unprecedented influx of data from diverse sources such as online bookings, social media interactions, and location-based services. This wealth of information has become a potent resource for shaping the business and leisure travel landscape, providing insights beyond conventional paradigms. The central focus of this exploration lies in the intelligent utilization of big data to understand consumer behavior and actively engage and enhance their social experiences.

The fusion of business and leisure, coined as bleisure, has emerged as a transformative trend. The expertly curated chapters delve into the dynamic intersection of bleisure travel and big data analytics, exploring novel dimensions that redefine social consumer engagement. The editors unravel the intricacies of this phenomenon, offer insights for researchers, industry professionals, and academicians seeking to understand and leverage the synergies between bleisure dynamics and the power of big data.

The "Advances in Digital Technology and Data-Driven Business Practices" series aims to shed light on the rapid developments, significance, benefits, and practical applications of evolving digital technologies and data-driven decision-making practices in businesses.

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Yes, you can access Unveiling Bleisure Travellers by Pooja Kansra,Tanveer Kajla,Nripendra Singh,Pooja Khanna in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

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Emerald Publishing Limited

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Index

Cover Page
Half Title Page
Title Page
Copyright Page
Contents
About the Editors
About the Contributors
Preface
Chapter 1 From Work to Wanderlust: Delineating the Role of Emotional States in Bleisure Travel
Chapter 2 Bleisure Tourism in Kazakhstan: Exploring the Motivations, Experiences, and Cultural Perceptions of Chinese and Russian Travellers
Chapter 3 Measuring the Suitability of India as a Bleisure Travel Destination: Understanding the Macroeconomic and Bleisure Traveller Experience Factors
Chapter 4 Role of Social Media Information and Metrics in Bleisure Travellers’ Decision-making for Travel and Hotels: An Analytical Perspective
Chapter 5 Killing Two Birds with One Stone: Systematic Review on Elevating Bleisure Travel Through Big Data Insights
Chapter 6 Optimising Destinations for the Bleisure Traveller: Challenges and Opportunities
Chapter 7 Bleisure in Kerala: Merging Wellness, Medical Value Travel, and Tourism in God’s Own Country
Chapter 8 Enhancing the Bleisure Traveler Experiences Through Personalized and Innovative Services
Chapter 9 Leveraging Big Data for Tourism Management: Designing and Implementing an Integrated Information System
Chapter 10 The Recent Innovations in Technologies to Facilitate Bleisure Travel
Chapter 11 Adaptive Learning and Collaborative Opportunity: A Case Study Project of Hospitality and Tourism Students in a Sustainable Tourism Resort
Chapter 12 From Business to Leisure: The Rise and Impact of Bleisure Tourism
Chapter 13 Harnessing Social Media Analytics for Bleisure Tourism: A Literature-based Exploration
Chapter 14 Blending Work and Fun: Extracting the Bleisure Experiences from Indian Heritage Hotels
Chapter 15 The Bleisure Boom: Examining the Dynamics of Blended Travel Experiences in the Indian Context
Chapter 16 Cultural and Social Dynamics in Bleisure: A Case Study
Chapter 17 Leveraging the Applications of Value Co-creation in Bleisure Travel: Insights from Select Case Studies and Pedagogical Approach
Chapter 18 Exploring Global Demand for Medical Tourism in India: The Intersection Between Bleisure and Wellness Tourism with Big Data Analytics
Chapter 19 Big Data and Bleisure: Transforming India’s Tourism Landscape By 2047
Chapter 20 Exploring the Potential of Big Data Analytics in Enhancing Tourism in Ladakh: Perspectives of Tourism Business Operators
Chapter 21 Safeguarding Women During Bleisure Travels: Content Analysis of Sexual Harassment Cases
Chapter 22 Enhancing Bleisure Tourism: The Role of Social Customer Engagement and Big Data in Shaping Travel Trends

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