
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
The companies that win with AI won't be the ones that adopt it. They'll be the ones that rebuild around it.
Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild—fast.
This is not a book of tactics. It's a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market—not against it. You'll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era—not just survives it—this is your operating manual.
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Information
Table of contents
- Cover
- Endorsement
- Title page
- Copyright page
- Dedication
- Contents
- List of abbreviations
- Foreword
- Introduction
- Part I: Where we are, why we’re here, and where we’re going
- Part II: Inside the Market-Led Growth operating system
- Part III: Implementing Market-Led Growth
- Afterword: A letter to you, dear reader
- Index