eBook - ePub
Burger Chef
About this book
Frank P. Thomas Jr., Donald J. Thomas, and Robert E. Wildman, owners of the General Equipment Company, entered into the fast-food business by opening a 15? hamburger restaurant called Burger Chef in Indianapolis in 1958. General Equipment was a manufacturer of restaurant machinery and built the equipment installed in each Burger Chef store. The partners started their new Burger Chef division to sell more equipment; they never could have imagined that Burger Chef would eventually grow to become the nation?s second-largest hamburger chain and beloved by customers in towns and cities across America. Burger Chef continued in business until 1982, cooking its popular flame-broiled hamburgers and introducing its memorable advertising icons, Burger Chef and Jeff.
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Yes, you can access Burger Chef by Scott R. Sanders in PDF and/or ePUB format, as well as other popular books in History & North American History. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- FOREWORD
- ACKNOWLEDGMENTS
- INTRODUCTION
- One - GENERAL EQUIPMENT BEFORE BURGER CHEF
- Two - THE EARLY YEARS
- Three - BURGER CHEF IN THE 1960s
- Four - BURGER CHEF UNDER GENERAL FOODS
- Five - ADVERTISING
- Six - MEMORABILIA
- Seven - LIFE AFTER BURGER CHEF
